Last Updated: Dec 18, 2021

Shopify is currently the largest ecommerce platform in the United States and it’s easy to see why. It’s a hassle-free way to get your online store up and running in no time, with no need for coding expertise, outside domain hosting, or a web developer. 

Aside from the basic Shopify functionalities, one of its biggest draws are some of the amazing apps and plugins designed for ecommerce store optimization. There are Shopify apps for communication, payments, marketing, sales, and more. At the end of the day, it has all areas of ecommerce covered. 

Automating tasks with apps help save time and effort, allowing online store owners to focus on other aspects of the business. There are thousands of Shopify apps out there, so which ones are best for your business? 

In this article, I’ll be sharing some of the best Shopify apps to streamline your workflow, boost sales, and improve customer experience.

Let’s dive in now.

Best Shopify Apps on the Shopify App Store

Shopify apps are available to download and purchase on the Shopify App Store.

Here’s a look at some of the best ones that are available today.

Best Shopify Apps For: Customer Support

Customers appreciate it when companies respond quickly. When you make it easy for them to contact your customer support team, it builds a sense of trust in your business. Here are some of the best Shopify apps for communication:

Facebook Messenger Live Chat – Respond to questions and resolve concerns quickly by offering a real-time communication channel to your customers. The live chat app is connected to your Facebook business profile. Key features include a customizable welcome message, response time, and icon.

You can also boost your sales with this app by using the new features “Add to Cart” and “Abandoned Campaign” which sends automated reminders to customers. They have a free plan and one paid plan.

Gorgias – Gorgias is a live chat and help desk center for ecommerce stores. It allows you to manage and organize all of your customer support services in one place. It uses support tickets and can access data across all your customer service channels such as email, social media, and contact pages. Plans start at $60 a month, with a 7-day free trial available.

(Source: Shopify)

Improved Contact FormWith this free app, your shop instantly gets a “Contact Us” page and a Contact popup form. Fields are customizable and you don’t have to edit your theme. Other key features include an optional “contact us” button on the corner of each page of your website, built-in spam protection, and responsive design for browsers. 

(Source: Shopify)

Form Builder with File UploadThis app lets you create contact forms, RSVPs, registration forms, and post purchase surveys with the ability to upload images and attachments. Key features include the use of ReCaptcha to prevent bots and fraud, and data collection that can be synced, sorted, and viewed in a report form. The app is free to install with a basic plan, plus a $30 fee for premium support. They also have a paid Pro version.

Best Shopify Apps For: Customer Experience

A personalized, seamless buying experience helps turn visitors into loyal customers. Here are some of the best Shopify apps to improve customer experience:

One Click Social LoginSimplifies customer account creation and logins on your website. Customers can log in through their existing social media accounts like Facebook, Twitter, Google, Yahoo, and LinkedIn. The admin panel has a simple interface which allows you to configure settings easily. Prices start at $2.99 a month.

Hubspot CRM – Data is key to providing a customer experience that converts. Hubspot CRM syncs data from your Shopify webshop into Hubspot and keeps track of interactions with customers. It helps you organize and nurture leads and customers, allowing you to create automated, personalized marketing campaigns. It’s free to install through Shopify but comes with external charges

Accessibly – Make sure your website adheres to website accessibility policies with Accessibly. This widget works on phones and tablets and key features include improving your site’s readability, options to easily adjust text sizes, screen brightness, and text to voice function. Prices start at $5 a month, with a 7-day free trial.  

Lucky Orange – Learn more about which elements and products users engage with the most on your store, lower cart abandonment rates, and increase conversion rates with this heat maps and session recordings app. Other features include discount announcements for targeted visitors, survey forms, and live, on-site chat function. They have a free plan and three paid plans.

Best Shopify Apps For: Customer Loyalty and Trust

Boost customer retention and trust by leveraging word of mouth marketing and creating rewards and referral programs. Here are some of the best Shopify apps that encourage customer trust and loyalty:

Product Reviews  – This app by Shopify is free and allows you to collect customer feedback and publish it directly to your website.  

Social Photos – Keeps track of user generated content on Instagram and organizes them in a collection which you can display on your site. Plans start at $15 a month.

(Source: Shopify)

Yotpo Loyalty and Rewards – Incentivize repeat purchases, social engagements, and referrals by building a rewards and referral program with Yotpo. Other key features include doing customer segmentation and access to analytics that tell you how impactful your rewards and referral programs are to the way people shop. Yotpo has a free plan and two paid versions.

(Source: Shopify)

Yotpo Product Reviews and Photos – Collect and organize product reviews and ratings with Yotpo’s Reviews Widget. You can easily send automated review requests, publish, and display reviews on your website and social media pages. Yotpo also calls your attention in case you get negative reviews. They have a free plan and three paid plans.

(Source: Shopify)

Free Trust Badge Ease customer concerns regarding fraud by adding trust badges. These badges can help to boost your conversion rates as well, as I discovered when I ran some A/B tests. With Free Trust Badge, you can easily drag and drop the badges almost anywhere in your store. They have a free basic plan which includes 145 payment badges and a premium plan with 670+ badges.

(Source: Shopify)

Areviews – You can now easily import your product and photo reviews from Aliexpress, Amazon, and other marketplaces, and publish them in your Shopify store with this app. Other features include sending automated review requests and coupons to customers who just purchased from your store, auto sync new reviews from other sites, filters for reviews, and visitors tracking. They have a free plan and two paid plans.

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Best Shopify Apps For: Shipping, Returns, and Exchanges

Managing and tracking shipped orders can be a time suck if you don’t have a system. Updating customers about the status of their orders is also a great way to show concern about them even after they purchase. Here are some of the best Shopify apps to facilitate this: 

Aftership – Aftership is an all-in-one shipment tracking app that also sends regular delivery updates to customers. It organizes and tracks all your shipped orders in a smart dashboard. 

The Aftership Returns Center automates your returns and exchanges and also provides customers with return and refund status notifications through email. For a more branded customer experience, you can add your company logo, links, and products on the Aftership page to drive more sales. Aftership has a free version and three paid versions.

(Source: Shopify)

Order Printer This is a free app from Shopify that lets you print invoices, packing slips, and shipping labels. It comes with an option for bulk printing as well. Shopify Theme Support assists with minor customizations, but for major customizations you’ll need a third-party designer or developer.

Ecomdash – This web-based inventory, order, shipping, and listing management software helps you simplify a lot of your ecommerce operations. Top features include inventory tracking by SKU, UPC, ASIN, etc., custom kit and bundle creation, inventory update across all your selling channels as soon as an item is sold, automation of sales orders from warehouse, shipping label creation, and profit margin calculation and reporting. They offer a 15-day free trial, then prices start at $50 for stores with 100 sales orders.

IDs Exporter – When downloading Shopify spreadsheets, you only get product handles and not all the data you need. This app exports lists of product, variant, inventory, and location IDs of your products  which you can use to create Facebook sheets and Google merchant sheets for selling on these platforms. They have a free plan and two paid plans.

Best Shopify Apps For: Sales and Marketing 

Supercharge your sales and marketing strategy with tools that help increase sales of your Shopify store:

Facebook – Sync your Shopify product catalog with Facebook and Instagram to get more reach and sales. Facebook Shops can be customizable, so you can bring in the look and feel of your Shopify store. You can display your products in collections, sell from one product inventory, and give your customers a quick, seamless shopping experience from product discovery to checkout. The Facebook integration for Shopify is free to install.

Feed for Google Shopping – Extend your Shopify store’s advertising reach by making sure you have quality product feed displays for searches on Google, Microsoft (Bing), and Facebook. This app also automatically syncs all your newly added products and product updates and allows bulk edit options without having to edit your Shopify store. They have four paid plans starting at $4.99 a month. 

ReConvert Upsell & Cross Sell – Easily create landing pages, featured products,  upsell bundles, and let customers add additional items in one click.  Key features include the ability to create post purchase funnels, an analytics dashboard, and survey collection. It also lets you optimize your thank you and order status pages by showing upsell and cross sell options to customers who just engaged with your store, encouraging repeat purchases. There’s a free version and three paid versions.

(Source: Shopify)

Wishlist Plus – Let your customers favorite items in your online store even without an account with Wishlist. It’s mobile-optimized and has key features such as the ability to send personalized email marketing campaigns based on wishlist likes, shareable lists, and show number of likes on a product. It also integrates with email vendors, social media sites, and CRM tools. They offer a free plan and three paid versions.

Back In Stock – This app sends automated email and SMS notifications to customers who opt into receiving updates on a product that was out of stock. They have a free plan and three paid plans.

Free Shipping Bar – This app helps increase sales and average order value by reminding users of Free Shipping offers. It displays a cart goal and progressive offers to motivate buyers to add more items. Advanced features include displaying offers based on location, page, and time period. They have a free plan and premium plan.

Push Owl  – This Shopify app with almost 2000 five-star reviews helps online stores recover abandoned carts and improve their marketing with web push notifications. It reminds customers to complete a purchase or make a new order. It has key features like push notifications for cart abandonment, back in stock, price drop, and sale alerts, links to recommended products, and customer segmentation and reporting capabilities. They offer a free basic plan and two business plans.

(Source: Shopify)

Keep  Cart– Keep Cart is a free app that helps lower cart abandonment rates by making customers’ carts available across all their devices, reminding users of previously added items.

Omnisend EmailThis app offers omnichannel marketing automation and uses customer data to create a personalized communication experience. Recover abandoned carts and lost customers by reaching them through email, SMS, and push notifications.

Key features include ability to create email lists, pre-built workflows, do email marketing campaigns, customer segmentation, and an analytics dashboard. It’s also very easy to use, with a no-code editing option and intuitive interface. There’s a free plan and two paid plans.

Branity Ads –  Branity is a Facebook and Instagram Ads marketing automation tool that helps you create optimized ad campaigns based on your store’s customer journey from top, middle, to bottom of the funnel ads. There’s a free plan and two paid plans.

Plugin SEO – Optimize your shop’s search engine optimization (SEO) to boost sales through higher search results ranking and more traffic. Plugin SEO checks all your on-page SEO such as meta titles, descriptions, broken links, image alt texts, and more. It has key features like regular SEO scan reports and the option to repair them instantly with Plugin SEO’s app, videos, and support team. They have a free plan and two paid plans.

(Source: Shopify)

Klaviyo – This email and SMS marketing automation app sends personalized messages and dynamic content to your customers. Their best in class segmentation means you send the right messages at the right time. Other features include data syncing to build lookalike audiences for Facebook and Instagram, reporting based on dollars and not on clicks or opens, and out-of-the-box automated messages. It’s free to install, and email costs $20 a month, and $5 a month for SMS.

Lifetimely – This app helps you calculate and estimate profits and customer lifetime value (LTV). This advanced profit dashboard provides real-time profit metrics, reports on your customers’ buying habits and patterns, and reports on which marketing campaigns deliver the best ROI. Plans start at $19 a month. 

Zipify Pages Builder – This app helps you build high-converting sales funnels, product, and landing pages. Its native Shopify integration means you get more accurate data and tracking to help you create marketing campaigns that click with your customers. It integrates with other major platforms like Facebook and Google.

Best Shopify Apps For: Payment Gateways and Plans 

Payment processes that are safe and reliable are important if you want to gain trust from visitors. Extending flexible payment options to your customers is also a great way to drive sales. Here are some of the best Shopify apps for payments processing:

Shopify Payments – Shopify’s free payment gateway has fraud filters, is easy to use, and accepts all major payments. It’s available as soon as you set up your Shopify store. It allows you to manage all shop payments in one place.

Stripe  – Stripe lets you accept payment methods from credit cards, debit cards, digital wallets, and ACH payments. Stripe also offers customizable payment solutions and can be integrated with buy now, pay later options.

PayWhirl Subscription Payments – PayWhirl lets you sell subscriptions and allows customers to manage and save their preferred payment methods. Its automatic billing feature includes subscription notifications and automatic failed payment management. They offer a free plan and three paid plans.

(Source: Shopify)

Split Partial Payments – Split offers payment flexibility and allows customers to use different credit cards or payment methods to divide payments. It also allows several people to make payments for the same order, which is a great way to encourage bigger transactions. They have a free plan and two paid plans.

Finally, a caveat: 

While there are literally thousands of cool apps you can add to your Shopify store, it’s important to understand what they do to your site speed. Every app that you install will have a positive or negative impact on site load times. It is critical to balance the functionality the app will create, with the impact that it will have on site speed/performance.

I recommend installing just one at a time, then testing your site’s load speed so that you’ll know which ones are eating into your site’s bandwidth. 

Need help optimizing your Shopify store to boost sales? Reach out for your FREE consultation today and see how you can start scaling your business.

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