Gary Nealon's Blog

You may have heard about one of the biggest changes in tech that’s being made by Apple.   In a show of solidarity with their customer base, and in an effort to prove that they care about privacy and protection, they dropped a bombshell announcement during their 2020 World Wide Developer Conference back in June … Continue reading “What Apple’s iOS 14 Update Might Mean for E-Commerce Advertising (And Geofencing)”

  In the world of e-commerce, good reviews are like gold dust. They’re a tremendously valuable way to boost your product’s credibility and are often what it takes to convince an uncertain prospect that it’s a good idea to go through with their purchase. From an SEO perspective, reviews can also help to bolster your … Continue reading “Fraudulent Reviews: What You Should Know”

  Let me just start by saying that I use Facebook, and appreciate that it’s a powerful advertising tool –second to none for customer acquisition. But there are risks to using just one platform of this type of lead generation. One is that your account could face an inexplicable ban, at any point; one that … Continue reading “What to Do When Your Ads or Website Gets Banned on Facebook”

  With so many marketing tools available to choose from, knowing which are best for your business can feel a bit overwhelming. But it doesn’t have to be. This wealth of choice means that you can easily find a few easy to use options that can help to make life easier and help you reach … Continue reading “Marketing Tools to Increase Your Site Traffic”

  How important are good product descriptions? To an e-commerce store owner, they’re everything.   Your product descriptions are not only important from an SEO perspective but when it comes to your conversion rates as well.   At the end of the day, product descriptions have to power both draw people in, and convert potential … Continue reading “How to Grab Attention With Product Descriptions”

SEO. You’ve heard of it, but does it really matter?    The short answer: yes, it does. A strong SEO strategy not only allows you to boost relevant traffic, sales, and profits, it also allows you to get extremely targeted with your marketing approach.    The truth is, a high percentage of your prospective customers … Continue reading “SEO Tips: Help Your Content Rank Better”

Most people don’t realize it, but one of the fastest ways to achieve revenue growth is through acquisition.    The traditional method of sales and marketing might sound like a safer, surer bet, but in many cases, a merger or acquisition can actually prove to be a far more efficient route to both revenue growth … Continue reading “The Challenge of Merging Multiple Businesses”

The average person spends two hours and 22 minutes each day on social media.    And memes are a major part of that social media experience. Every social media outlet is flooded with them, from the mighty Reddit to the possibly outdated Facebook. Bad Luck Brian, Success Kid, and Grumpy Cat…they’re a part of our … Continue reading “Meme Marketing: What You Should Know”

It’s the age-old debate: how much information should you share with your team?   While it was once standard practice to keep employees in the dark about everything from revenue and salaries, to mergers and acquisitions, today, there’s a new trend that’s taking place: transparency in the workplace.    Thanks to the rise of websites … Continue reading “How Much Information to Share With Your Employees”

Billions of internet searches are conducted every day on Google. Of these, mobile search now accounts for more than half (51%), with desktop search at about 45% and tablet search at about 5%. Most online experiences start with a search engine, with nearly 75% of searchers heading to Google to begin their search. That’s a … Continue reading “Easy SEO Strategies”