Things change as time marches on. Think about how much has changed in the last ten years alone! Social media’s taken over, smartphones have become something of a necessity, and we’re all obsessed with technology –or at least, reliant on it in varying degrees. Our business world is living and vibrant, organic. Alongside the rapid … Continue reading “Carrier Pigeon – Content Marketing Trends That You Should Know About”

Read more

Boring, mediocre content isn’t too difficult to create. Exceptional content, on the other hand –the kind that results in views, clicks, and even conversions –that type of content, is a lot harder to come by. But for many business owners, creating excellent content really isn’t something that they prioritize. After all, as long as there’s … Continue reading “How to Optimize Your Content Creation Process: Tips, Tricks, and Tools”

Read more

Could your business benefit from a referral program? Absolutely! Unless you’ve already got more customers than you can handle, then there’s no doubt that your business could stand to benefit greatly from a rewards-for-sharing program. Promotional software is a quick and easy way to drive up your sales, and with the myriad of referral programs … Continue reading “The Best Software for Giving Rewards for Sharing”

Read more

Anyone who has an e-commerce website knows: conversion rates are key. It doesn’t matter how many visitors you have, if you don’t have conversions then your business will not succeed. Increasing your conversion rates is vital, so how then, do you go about it? Fortunately, there are many things that you can do to boost … Continue reading “Sidekicks – Increase Your Website’s Conversion Rates (NOW!)”

Read more

Understanding how to connect to your target audience is the first step in content marketing success. After all, how are you going to know what to write if you don’t know who you’re writing for? Don’t waste your time –or money on creating content that’s not effective. Instead, you’ll want to ensure that your topics … Continue reading “Carrier Pigeon – Getting Content Ideas from Your Target Audience”

Read more

You’ve got an amazing new product or service (or maybe your company’s just all-around amazing!) Either way, you want to get the word out. There’s just one problem: nobody’s listening. For the most part, you’re talking into space. You’ve got your blog posts or social media content –but it’s mostly just you, talking about yourself. … Continue reading “How to Successfully Get Media Coverage for Your Company”

Read more

If you’re anything like most business owners, you’re always busy. Working around the clock, doing everything from high-level projects –like goal-setting, strategizing, and networking; to routine, everyday tasks –responding to voicemails, managing your blog, and answering customer support tickets. If this sounds familiar to you, then there’s a good chance that you may be able … Continue reading “How to Best Leverage a Virtual Assistant”

Read more