Gary Nealon's Blog

The concept of working from home has steadily been growing in popularity over the last several years, but in light of recent events, it’s suddenly been fast tracked for most companies. With social distancing measures in place, and “stay at home” being the order of the day, even going to work has become a potential … Continue reading “Working With Remote Employees: How to Help Your Team Transition During This Time”

If you have an Amazon store, or even just sell single items from time to time, then there’s a good chance that Amazon’s recent announcement has impacted you directly.  On March 17, 2020, Amazon announced a re-prioritization of products entering its fulfillment centers. This announcement came as a blow to most sellers and has left … Continue reading “Amazon Sellers: Essential Strategies for Uncertain Times”

Sometimes an outside perspective is exactly what you need.  When we’re knee-deep in it ourselves, it can be hard to know which direction to go. Which task to complete first, which projects to outsource. We need clarity and direction, but it can be hard to see the forest through the trees when you’re right in … Continue reading “Why Every Business Owner Should Hire a Coach”

Nespresso’s doing it. So is American Express, Swarovski, Nike, and Pepsi. Yep, I’m talking about influencer marketing—only one of the best, most popular ways to get the word out about your products or services. There are a number of reasons many companies today, both large and small, are jumping on board the influencer bandwagon. For … Continue reading “Are Influencers Right for Your Business?”

Every once in a while a platform comes along that you know is going to change your life. That was what happened when I first encountered Zapier. Sure, it might not have been love at first sight—Zapier? What the heck is it, even?—but once you get to know it, it’s great!  In fact, hearing about … Continue reading “Top Zapier Zaps: How They Can Help YOUR Business”

By Jeanne Croteau The most successful Amazon sellers are proactive and engaged in multiple aspects of their business. Being aware of the inner workings and involved in decision-making allows them to keep their finger firmly on the pulse of the marketplace. If you’re one of those successful sellers, you also know that this level of … Continue reading “eComEngine – Top 6 Tasks Every Amazon Seller Should Consider Automating”

Things change as time marches on. Think about how much has changed in the last ten years alone! Social media’s taken over, smartphones have become something of a necessity, and we’re all obsessed with technology –or at least, reliant on it in varying degrees. Our business world is living and vibrant, organic. Alongside the rapid … Continue reading “Carrier Pigeon – Content Marketing Trends That You Should Know About”

Boring, mediocre content isn’t too difficult to create. Exceptional content, on the other hand –the kind that results in views, clicks, and even conversions –that type of content, is a lot harder to come by. But for many business owners, creating excellent content really isn’t something that they prioritize. After all, as long as there’s … Continue reading “How to Optimize Your Content Creation Process: Tips, Tricks, and Tools”

Could your business benefit from a referral program? Absolutely! Unless you’ve already got more customers than you can handle, then there’s no doubt that your business could stand to benefit greatly from a rewards-for-sharing program. Promotional software is a quick and easy way to drive up your sales, and with the myriad of referral programs … Continue reading “The Best Software for Giving Rewards for Sharing”

Anyone who has an e-commerce website knows: conversion rates are key. It doesn’t matter how many visitors you have, if you don’t have conversions then your business will not succeed. Increasing your conversion rates is vital, so how then, do you go about it? Fortunately, there are many things that you can do to boost … Continue reading “Sidekicks – Increase Your Website’s Conversion Rates (NOW!)”