Gary Nealon's Blog

    If you’ve seen any of the latest iPhone ads, one thing’s for sure: Apple is dead serious about user privacy.    Apple’s iOS continues to evolve with each new update, and just last June, the announcement of iOS15 brings with it another set of user-centric privacy updates.    Apple’s current iOS14.5 already makes … Continue reading “The Shifting iOS Landscape: What It Means for Ecommerce”

    Video marketing is popular for a reason: because it works.    Video is a quick and easy way to get your message across to your audience. For e-commerce stores especially, video content matters. Video content gives your audience a careful look at your service or product in the most engaging way possible. Video … Continue reading “What Video Can Do for Your Marketing Strategy”

If you’re looking to reach your target audience, then Facebook is one digital platform that you’ll want to invest in.    Facebook is THE most powerful marketplace on the planet and the power of this one platform sets the market for every social network, offering to integrate and increase your brand recognition, define and improve … Continue reading “The Best Facebook Ad Campaigns for Ecommerce Stores”

  Blogging can be one of the best, most effective ways to boost your online presence and stand out from the crowd.    A blog, in many ways, is the cornerstone of a solid online presence. It can help to draw interested prospects in, and can lead people through to the point of conversion. It … Continue reading “Blogging for Business: 10 Stats That Prove Blogging Works”

  As a business owner, you’re constantly on the lookout for opportunities to help your business grow. And one exciting marketing opportunity that could help to generate awareness, boost your publicity, and attract a loyal following, is none other than podcasting.   Podcasting has grown tremendously over the last few years, and today, it’s a … Continue reading “5 Reasons Why Your Business Needs a Podcast”

      Facebook Advertising is one of the best tools for identifying and reaching new customers. It allows you to micro-target audiences and offers one of the highest retail returns on ad spend for e-commerce businesses. It also offers multiple ad types and formats to suit your specific business goals, and is highly customizable … Continue reading “Using Facebook Lookalike Audiences to Scale Your E-Commerce Business”

    All successful businesses will tell you that happy customers are the key to their success. And excellent customer service is central to that happiness.   These days, companies need to do a lot more to keep clients happy. Customers expect better products, seamless transactions, and faster response times. They also expect genuine concern … Continue reading “Customer Service Options – What’s Best for Your Business?”

Owning an e-commerce business means having access to a great deal of information that reveals how people behave on your site. You can see how much traffic your store gets, which items are the most viewed, where your viewers are located, and the number of abandoned carts, among many other things.    However, if you … Continue reading “Key Performance Indicators (KPIs) for E-Commerce”

    The key to any company’s continued success is continued ongoing growth. While this is traditionally achieved through strategies like marketing and traditional expansion, there’s another option that business owners should consider: acquisitions.    An acquisition can be a great vehicle for rapid growth. This practice is employed by companies of all sizes to … Continue reading “Growing Through Acquisition: 7 Things You Need to Know”

  Content marketing is one of the most powerful tools that any web-based business has at their disposal.      Content allows you to establish your authority as an expert in your field and helps build trust with your audience. It can also help to educate prospects on how your products or service can solve … Continue reading “The Future of Content Marketing: Adjusting Your Strategy”