Content Funnel Mapping

  If you’re in the market for a new phone, you’re not going to rush out and buy the first one that catches your attention. (Unless, of course, it’s an emergency situation, where you need to get the new iPhone 12!)     If you’ve thought about buying something lately, there’s a good chance you’ve … Continue reading “Content Funnel Mapping”

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The End of Third-Party Cookies: What Does It Mean for E-Commerce Businesses and How Can You Prepare?

When we browse the web, we want to make sure that the websites we visit will use our information in a safe and responsible way.   Internet privacy and data protection are becoming more important to people, as they become increasingly aware of just how valuable their data is, and how easily it can be … Continue reading “The End of Third-Party Cookies: What Does It Mean for E-Commerce Businesses and How Can You Prepare?”

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What Apple’s iOS 14 Update Might Mean for E-Commerce Advertising (And Geofencing)

You may have heard about one of the biggest changes in tech that’s being made by Apple.   In a show of solidarity with their customer base, and in an effort to prove that they care about privacy and protection, they dropped a bombshell announcement during their 2020 World Wide Developer Conference back in June … Continue reading “What Apple’s iOS 14 Update Might Mean for E-Commerce Advertising (And Geofencing)”

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