Gary Nealon's Blog

If global expansion has been on your mind, now could be a great time to get started. While Amazon Global is the natural first step, especially if you are already selling on Amazon U.S. since they have teams that can help get everything set up for various international markets, making your mark on other marketplaces … Continue reading “The Best International Marketplaces for Global Expansion”

Most successful companies start out small. But with today’s fierce competition, entrepreneurs need to come up with a solid plan to scale their business.  Growing and scaling are often used interchangeably but technically they have slightly different meanings. Growing means adding new resources like capital or more employees to increase your current revenue. Scaling, on … Continue reading “Scaling Your Online Business: 10 Tips and Strategies”

Think fast: who’s your target audience—the main customers who will be buying your product? While we want to believe that our product or service can be used by everybody, marketing to a wide audience isn’t the best way to draw in new customers for your ecommerce business. Narrowing down your target audience may sound like … Continue reading “Why Is Target Audience Important in Ecommerce?”

Instagram has proven time and time again how effective it is for ecommerce marketing. With more than two billion active monthly users worldwide, and 90% of them following a brand, it’s not surprising that businesses far and wide are flocking to the social media platform to engage with consumers.  However, reaching customers via Instagram isn’t … Continue reading “A Guide to Ecommerce Marketing on Instagram”

Sales and net profit reflect how well your ecommerce store is doing, but smart entrepreneurs know that these metrics are just the tip of the iceberg. There are a number of things that can tell you if your business is in good health, or not. That’s where ecommerce key performance indicators, or KPIs, come in.  … Continue reading “14 Important Ecommerce KPIs You Should Be Tracking”

While the fundamentals of SEO remain the same, search engine algorithms are constantly changing and digital updates are continually being rolled out. As a result, keeping your SEO up to date 24/7 remains a challenge for all businesses.  That’s why this week I rounded up some must-read articles all focused on current SEO trends and … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week to Ramp Up Your SEO Strategy!”

Delivery speed is a big differentiator for an online store. Expensive shipping fees or packages that take long to arrive could turn away many shoppers who are used to the fast, affordable (most of the time, free) shipping standards that Amazon has set. On May 5, Shopify announced its $2.1 billion acquisition of Deliverr, a … Continue reading “Shopify Acquired Logistics Company Deliverr – Here’s What It Means for Ecommerce”

Due to the tremendous growth in online shopping in recent years, ecommerce itself is rapidly changing as well. Therefore, staying up to date with industry changes and your audience’s preferences and needs requires ongoing attention as well. This week, we’ve rounded up the top-ten must-read articles focused on current ecommerce trends to help guide your … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week Focused on Ecommerce Trends!”

If you have a website, then chances are you’re probably doing some form of customer data analysis already.  You might be tracking how many people visit your site, your customer retention rates, how long they browse, your most popular pages, and more. All this is crucial information to help you run a successful ecommerce business.  … Continue reading “Do You Have Accurate and Trustworthy Data?”

How much, exactly, are your customers worth to you? Sure, we all know that customers are tremendously valuable and the whole reason that we’re in business in the first place, but did you know that from a financial standpoint, you can assign a specific dollar value to each of your customers?  Yep, it’s true. This … Continue reading “How to Calculate Lifetime Value (LTV) for Ecommerce Stores”