Everyone wants their website to look its best, but a good website goes a lot deeper than aesthetic appeal. You can have the hottest website on the block but if it doesn’t have any of the characteristics that provide a great user experience (UX) –ease for use, simple navigation, and a straightforward design that makes … Continue reading “8 Critical Components of an Optimized Website That You Need to Know”

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If you’re anything like most e-commerce store owners –you’re always on the lookout for ways to grow your business and maximize your profits. After all, growth is an essential part of well, staying in business –and staying competitive. While there are a number of ways that you can increase your e-commerce store’s revenue, there’s one … Continue reading “Auto-Ship Programs: Are They Right for Your Business?”

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It’s not exactly a secret that Facebook is one of the top social media platforms for businesses today. Not just in terms of its sheer size, over 2 billion monthly active users at last count, but because this platform allows companies to create extremely targeted ad campaigns to reach their audience more effectively. But while … Continue reading “Facebook: Marketing and Advertising Strategies to Dominate in 2018”

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