Gary Nealon's Blog

      Facebook Advertising is one of the best tools for identifying and reaching new customers. It allows you to micro-target audiences and offers one of the highest retail returns on ad spend for e-commerce businesses. It also offers multiple ad types and formats to suit your specific business goals, and is highly customizable … Continue reading “Using Facebook Lookalike Audiences to Scale Your E-Commerce Business”

    All successful businesses will tell you that happy customers are the key to their success. And excellent customer service is central to that happiness.   These days, companies need to do a lot more to keep clients happy. Customers expect better products, seamless transactions, and faster response times. They also expect genuine concern … Continue reading “Customer Service Options – What’s Best for Your Business?”

Owning an e-commerce business means having access to a great deal of information that reveals how people behave on your site. You can see how much traffic your store gets, which items are the most viewed, where your viewers are located, and the number of abandoned carts, among many other things.    However, if you … Continue reading “Key Performance Indicators (KPIs) for E-Commerce”

    The key to any company’s continued success is continued ongoing growth. While this is traditionally achieved through strategies like marketing and traditional expansion, there’s another option that business owners should consider: acquisitions.    An acquisition can be a great vehicle for rapid growth. This practice is employed by companies of all sizes to … Continue reading “Growing Through Acquisition: 7 Things You Need to Know”

  Content marketing is one of the most powerful tools that any web-based business has at their disposal.      Content allows you to establish your authority as an expert in your field and helps build trust with your audience. It can also help to educate prospects on how your products or service can solve … Continue reading “The Future of Content Marketing: Adjusting Your Strategy”

  We process visual images quickly (60,000X faster than words, according to one study!) so it’s no wonder that they have become such an essential part of business and marketing strategies today.        We live in a time where people want their content in quick and simple segments, and visuals fulfill that request. … Continue reading “10 Stats That Prove Images Work”

  You’ve just launched your website, and you’re excited for customers to discover the great new product or service you have to offer. But, the sound you hear is crickets rather than the ping of a cash register. Why haven’t customers found your site yet?     Or maybe your e-commerce business is already well-established, … Continue reading “Other Sources of Traffic for Your Website”

  Google hit the trillion-dollar mark last year, with the bulk of its revenue coming in from advertising.      By leveraging user data and cross-site web tracking, Google has long enabled publishers and businesses to show targeted ads to customers, which leads to better conversion rates and more revenue.     But with the … Continue reading “Google and Advertising: What’s Next?”

  How’s your site traffic?     You may be drawing traffic to your website, but if it’s the wrong type of traffic or if you’re not giving them a good reason to stay, then your efforts could be wasted.      Imagine going to a massive, disorganized store. Maybe you needed some windshield wipers, … Continue reading “Easy Ways to Lower Your Bounce Rate”

  So you’ve got customer service requests coming in, but they’re piling up and there’s no way you’re getting through them all today. Or maybe you have a team working around the clock, trying to bring your new products to market. But despite everyone’s best efforts, that product-to-market time is going to take much longer … Continue reading “Tips for Reducing Bottlenecks In Your Company”