Gary Nealon's Blog

Getting customers to return –again and again, is the goal of every business –or at least it should be! But while generating repeat business is essential for most companies’ long-term growth –it’s also something that can be tremendously difficult to achieve. Even for companies that provide products that are needed on a regular basis –think: … Continue reading “Recurring Revenue Streams: The Holy Grail of Physical Business Companies”

Normally I don’t do guest posts on my blog, but when I found out my friend Diana House had recently sold her company, I wanted to get her perspective on what she thought her super power was. Spoiler alert: it’s E-commerce Finance. In this article, Diana shares some really great insight into structuring the finances … Continue reading “The Ultimate Guide to E-commerce Finance”

There’s never been a better time to launch an e-commerce store. Thanks in large part to the abundance of varied and invaluable tools that are readily available; it’s easier than ever to start a web-based business. However, just because it’s simple enough to get stated, doesn’t mean that it’s easy to find success. As is … Continue reading “The Best Tools for E-Commerce Startup”

As you probably already know, Google’s latest algorithm update (August 1, 2018) was fully rolled out a few weeks ago. Chances are your website may have experienced a dip in traffic. Maybe, though, the opposite is true, and you were one of the few who saw an increase. (If you were so fortunate, share with … Continue reading “Google’s Latest Algorithm Update – What’s It All Mean? (August, 2018)”

If you’ve spent any time online in the last few years, then chances are you’ve heard of Facebook’s targeted ads. These are the ads the pop up in your newsfeed or along your sidebar –the ones that give you the distinct feeling of déjà vu. Usually, they’ll consist of things that you were looking at … Continue reading “Facebook Ad Retargeting: A Guide”

Don’t put all of your eggs in one basket. That’s sound advice and something I’ve been convinced of for quite some time. And it’s a good thing too –in light of a recent occurrence with MailChimp, my email provider of choice. A few months ago, my MailChimp account was suddenly suspended, with MailChimp claiming that … Continue reading “MailChimp: A Lesson in the Importance of Diversification”

Have you heard the one about the MiXeD uP sUbJeCt LiNe ThAt WaS wRiTtEn LiKe ThIs? What about the email that was packed full of conflicting calls to action? Or maybe the one about the slightly inappropriate subject line –with a swear word directed at the lucky recipients themselves? It’s safe to say that when … Continue reading “The Best Time to Send Emails to Get the Highest Click-Through Rates”

Media coverage is just one of those things. The right publicity can make a world of difference, offering tremendous benefits –but the wrong type of publicity… well; let’s just say that Yahoo’s hacking scandal and the recent United Airlines passenger fiasco weren’t exactly met with applause. While it’s a double-edged sword, the fact is that … Continue reading “How to Get Media Exposure for Little or No Ad Spend”

As entrepreneurs, we tend to operate with a lone wolf mentality. Just you, and your business, against the world. Especially with shows like Shark Tank that perpetuate the image of the solo entrepreneur. But as every experienced entrepreneur knows, when it comes to scaling a company and driving it on towards success, there’s a lot … Continue reading “Now Is the Time to Set Up a Strategic Partnership – The Future of Your Business May Depend on It”

You’ve got an amazing product –or service, and are excited to show it to the world. There’s just one problem: no one knows about it –or even you for that matter! The truth is, having great products or services means nothing if you can’t get your customers’ approval. As a business, you can talk about … Continue reading “The Power of Testimonials”