Gary Nealon's Blog

  If you’re in the market for a new phone, you’re not going to rush out and buy the first one that catches your attention. (Unless, of course, it’s an emergency situation, where you need to get the new iPhone 12!)     If you’ve thought about buying something lately, there’s a good chance you’ve … Continue reading “Content Funnel Mapping”

  Running a successful business means knowing how to market your products and services effectively. And one of the best ways to do this is through none other than video marketing.     Videos are the go-to form of content for many people, and It’s easy to see why they appeal to today’s audience. With … Continue reading “How to Find Video Topic Ideas”

  Last year was a challenge for a lot of businesses. One company though, seemed to weather it all just fine and even emerged with record-breaking growth in both their sales and company size.     Amazon, the world’s biggest e-commerce platform, hit $75.5 billion in sales revenue in the first quarter of 2020. In … Continue reading “SEO Tips for Amazon: How to Get Your Listings Ranked Higher”

  U.S. consumers spent around $861.12 billion with U.S. online stores in 2020, up an amazing 44% year over year.   This is excellent news if you own an e-commerce business. However, with this boom in online shopping comes a downside –the rise of online fraud. On average, online stores are victims of a mind-boggling 206,000 … Continue reading “Fraud: Awareness and Prevention for E-Commerce Stores”

When we browse the web, we want to make sure that the websites we visit will use our information in a safe and responsible way.   Internet privacy and data protection are becoming more important to people, as they become increasingly aware of just how valuable their data is, and how easily it can be … Continue reading “The End of Third-Party Cookies: What Does It Mean for E-Commerce Businesses and How Can You Prepare?”

You may have heard about one of the biggest changes in tech that’s being made by Apple.   In a show of solidarity with their customer base, and in an effort to prove that they care about privacy and protection, they dropped a bombshell announcement during their 2020 World Wide Developer Conference back in June … Continue reading “What Apple’s iOS 14 Update Might Mean for E-Commerce Advertising (And Geofencing)”

  In the world of e-commerce, good reviews are like gold dust. They’re a tremendously valuable way to boost your product’s credibility and are often what it takes to convince an uncertain prospect that it’s a good idea to go through with their purchase. From an SEO perspective, reviews can also help to bolster your … Continue reading “Fraudulent Reviews: What You Should Know”

  Let me just start by saying that I use Facebook, and appreciate that it’s a powerful advertising tool –second to none for customer acquisition. But there are risks to using just one platform of this type of lead generation. One is that your account could face an inexplicable ban, at any point; one that … Continue reading “What to Do When Your Ads or Website Gets Banned on Facebook”

  With so many marketing tools available to choose from, knowing which are best for your business can feel a bit overwhelming. But it doesn’t have to be. This wealth of choice means that you can easily find a few easy to use options that can help to make life easier and help you reach … Continue reading “Marketing Tools to Increase Your Site Traffic”

  How important are good product descriptions? To an e-commerce store owner, they’re everything.   Your product descriptions are not only important from an SEO perspective but when it comes to your conversion rates as well.   At the end of the day, product descriptions have to power both draw people in, and convert potential … Continue reading “How to Grab Attention With Product Descriptions”