Gary Nealon's Blog

  You’ve just launched your website, and you’re excited for customers to discover the great new product or service you have to offer. But, the sound you hear is crickets rather than the ping of a cash register. Why haven’t customers found your site yet?     Or maybe your e-commerce business is already well-established, … Continue reading “Other Sources of Traffic for Your Website”

  Google hit the trillion-dollar mark last year, with the bulk of its revenue coming in from advertising.      By leveraging user data and cross-site web tracking, Google has long enabled publishers and businesses to show targeted ads to customers, which leads to better conversion rates and more revenue.     But with the … Continue reading “Google and Advertising: What’s Next?”

  How’s your site traffic?     You may be drawing traffic to your website, but if it’s the wrong type of traffic or if you’re not giving them a good reason to stay, then your efforts could be wasted.      Imagine going to a massive, disorganized store. Maybe you needed some windshield wipers, … Continue reading “Easy Ways to Lower Your Bounce Rate”

  So you’ve got customer service requests coming in, but they’re piling up and there’s no way you’re getting through them all today. Or maybe you have a team working around the clock, trying to bring your new products to market. But despite everyone’s best efforts, that product-to-market time is going to take much longer … Continue reading “Tips for Reducing Bottlenecks In Your Company”

  If you’re in the market for a new phone, you’re not going to rush out and buy the first one that catches your attention. (Unless, of course, it’s an emergency situation, where you need to get the new iPhone 12!)     If you’ve thought about buying something lately, there’s a good chance you’ve … Continue reading “Content Funnel Mapping”

  Running a successful business means knowing how to market your products and services effectively. And one of the best ways to do this is through none other than video marketing.     Videos are the go-to form of content for many people, and It’s easy to see why they appeal to today’s audience. With … Continue reading “How to Find Video Topic Ideas”

  Last year was a challenge for a lot of businesses. One company though, seemed to weather it all just fine and even emerged with record-breaking growth in both their sales and company size.     Amazon, the world’s biggest e-commerce platform, hit $75.5 billion in sales revenue in the first quarter of 2020. In … Continue reading “SEO Tips for Amazon: How to Get Your Listings Ranked Higher”

  U.S. consumers spent around $861.12 billion with U.S. online stores in 2020, up an amazing 44% year over year.   This is excellent news if you own an e-commerce business. However, with this boom in online shopping comes a downside –the rise of online fraud. On average, online stores are victims of a mind-boggling 206,000 … Continue reading “Fraud: Awareness and Prevention for E-Commerce Stores”

When we browse the web, we want to make sure that the websites we visit will use our information in a safe and responsible way.   Internet privacy and data protection are becoming more important to people, as they become increasingly aware of just how valuable their data is, and how easily it can be … Continue reading “The End of Third-Party Cookies: What Does It Mean for E-Commerce Businesses and How Can You Prepare?”

You may have heard about one of the biggest changes in tech that’s being made by Apple.   In a show of solidarity with their customer base, and in an effort to prove that they care about privacy and protection, they dropped a bombshell announcement during their 2020 World Wide Developer Conference back in June … Continue reading “What Apple’s iOS 14 Update Might Mean for E-Commerce Advertising (And Geofencing)”