Gary Nealon's Blog

Sales and net profit reflect how well your ecommerce store is doing, but smart entrepreneurs know that these metrics are just the tip of the iceberg. There are a number of things that can tell you if your business is in good health, or not. That’s where ecommerce key performance indicators, or KPIs, come in.  … Continue reading “14 Important Ecommerce KPIs You Should Be Tracking”

While the fundamentals of SEO remain the same, search engine algorithms are constantly changing and digital updates are continually being rolled out. As a result, keeping your SEO up to date 24/7 remains a challenge for all businesses.  That’s why this week I rounded up some must-read articles all focused on current SEO trends and … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week to Ramp Up Your SEO Strategy!”

Delivery speed is a big differentiator for an online store. Expensive shipping fees or packages that take long to arrive could turn away many shoppers who are used to the fast, affordable (most of the time, free) shipping standards that Amazon has set. On May 5, Shopify announced its $2.1 billion acquisition of Deliverr, a … Continue reading “Shopify Acquired Logistics Company Deliverr – Here’s What It Means for Ecommerce”

Due to the tremendous growth in online shopping in recent years, ecommerce itself is rapidly changing as well. Therefore, staying up to date with industry changes and your audience’s preferences and needs requires ongoing attention as well. This week, we’ve rounded up the top-ten must-read articles focused on current ecommerce trends to help guide your … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week Focused on Ecommerce Trends!”

If you have a website, then chances are you’re probably doing some form of customer data analysis already.  You might be tracking how many people visit your site, your customer retention rates, how long they browse, your most popular pages, and more. All this is crucial information to help you run a successful ecommerce business.  … Continue reading “Do You Have Accurate and Trustworthy Data?”

How much, exactly, are your customers worth to you? Sure, we all know that customers are tremendously valuable and the whole reason that we’re in business in the first place, but did you know that from a financial standpoint, you can assign a specific dollar value to each of your customers?  Yep, it’s true. This … Continue reading “How to Calculate Lifetime Value (LTV) for Ecommerce Stores”

When QR codes first came out, most people thought they would just be a fad and not a real business must-have. But today, QR codes (Quick Response Codes) are just about everywhere. You’ll find them on restaurant menus, on invoices from an online order, or printed on food packaging and clothing tags. These small black … Continue reading “Integrating QR Codes Into Your Ecommerce Business”

If you’d like to get your business up and off the ground quickly, one of the best ways to do this is by buying a website. Like all investments, buying a website has the potential for great returns. But in order to ensure your purchase is a profitable one, you’ll have to plan ahead, ensure … Continue reading “How Do You Purchase a Website for Your Ecommerce Business?”

“Want to boost your sales?” “No thanks, I’m good,” said no ecommerce store owner ever. For an ecommerce store, continued growth is the name of the game. After all, once you stop growing, you’re dead. But often, companies will eventually reach a point where they plateau and just stop. Fortunately, we don’t have to rely … Continue reading “How to Increase Ecommerce Sales”

With the internet completely saturated with marketing messages, standing out from the crowd can be difficult for startups and entrepreneurs. This is why, in many cases, if you want to stand out you’ll need to pay to play. This means investing in advertising and promotional strategies that’ll help to give you an edge above the … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week – Advertising for Entrepreneurs”