Gary Nealon's Blog

Most of us would love to rank at the top page of Google for extremely popular keywords. But that coveted spot, in most cases, just isn’t possible. There’s a tremendous amount of competition out there when it comes to most keywords, and those popular, high-volume, short tail keywords are almost impossible to rank for.   … Continue reading “How to Find Long Tail Keywords”

    One of the keys to ecommerce success is to start with the basics: and that includes your website.    It’s where you display your products, highlight their features, and show people what sets you apart from the competition. However, if your site isn’t easy to use and lacks the essential features that are … Continue reading “Features Every E-commerce Website Must Have”

    You followed the rules. You created a magnificent content marketing campaign, or so you thought. So what happened? Where did it all go wrong?   Perhaps you overlooked the value of videos. Maybe you didn’t get your messaging right. Or like so many others, you neglected to pinpoint your target audience.   If … Continue reading “10 Things Wrong With Your Content Marketing Strategy”

    If you’ve seen any of the latest iPhone ads, one thing’s for sure: Apple is dead serious about user privacy.    Apple’s iOS continues to evolve with each new update, and just last June, the announcement of iOS15 brings with it another set of user-centric privacy updates.    Apple’s current iOS14.5 already makes … Continue reading “The Shifting iOS Landscape: What It Means for Ecommerce”

    Video marketing is popular for a reason: because it works.    Video is a quick and easy way to get your message across to your audience. For e-commerce stores especially, video content matters. Video content gives your audience a careful look at your service or product in the most engaging way possible. Video … Continue reading “What Video Can Do for Your Marketing Strategy”

If you’re looking to reach your target audience, then Facebook is one digital platform that you’ll want to invest in.    Facebook is THE most powerful marketplace on the planet and the power of this one platform sets the market for every social network, offering to integrate and increase your brand recognition, define and improve … Continue reading “The Best Facebook Ad Campaigns for Ecommerce Stores”

  Blogging can be one of the best, most effective ways to boost your online presence and stand out from the crowd.    A blog, in many ways, is the cornerstone of a solid online presence. It can help to draw interested prospects in, and can lead people through to the point of conversion. It … Continue reading “Blogging for Business: 10 Stats That Prove Blogging Works”

  As a business owner, you’re constantly on the lookout for opportunities to help your business grow. And one exciting marketing opportunity that could help to generate awareness, boost your publicity, and attract a loyal following, is none other than podcasting.   Podcasting has grown tremendously over the last few years, and today, it’s a … Continue reading “5 Reasons Why Your Business Needs a Podcast”

      Facebook Advertising is one of the best tools for identifying and reaching new customers. It allows you to micro-target audiences and offers one of the highest retail returns on ad spend for e-commerce businesses. It also offers multiple ad types and formats to suit your specific business goals, and is highly customizable … Continue reading “Using Facebook Lookalike Audiences to Scale Your E-Commerce Business”

    All successful businesses will tell you that happy customers are the key to their success. And excellent customer service is central to that happiness.   These days, companies need to do a lot more to keep clients happy. Customers expect better products, seamless transactions, and faster response times. They also expect genuine concern … Continue reading “Customer Service Options – What’s Best for Your Business?”