Gary Nealon's Blog

As Amazon continues to expand, it would appear that this giant is the defacto shopping center of the internet. In terms of traffic, Amazon’s beaten eBay –and is still continuing to grow. And e-commerce sellers are jumping on the bandwagon in droves. Independent sellers account for over 45 percent of the total number of items … Continue reading “Is Amazon Still the Best Place to Start Selling?”

Also known as: Selling your brand, not the product! For most e-commerce stores, the struggle to make it is real. There are bills to pay and targets to meet, and when that doesn’t happen you can quickly find yourself in the red, losing money, struggling to stay afloat, and trying to figure out where it … Continue reading “Building a Brand Versus Selling a Product”

Everyone wants their website to look its best, but a good website goes a lot deeper than aesthetic appeal. You can have the hottest website on the block but if it doesn’t have any of the characteristics that provide a great user experience (UX) –ease for use, simple navigation, and a straightforward design that makes … Continue reading “8 Critical Components of an Optimized Website That You Need to Know”

If you’re anything like most e-commerce store owners –you’re always on the lookout for ways to grow your business and maximize your profits. After all, growth is an essential part of well, staying in business –and staying competitive. While there are a number of ways that you can increase your e-commerce store’s revenue, there’s one … Continue reading “Auto-Ship Programs: Are They Right for Your Business?”

As an e-commerce store owner or marketer, you know the value of a good, solid email campaign. Most successful marketers recognize that email marketing is still one of the best marketing tools available today. For ten years in a row running, email has consistently been the channel that generates one of the highest ROIs for … Continue reading “Using Open Loops in Your Email Campaigns”

It’s not exactly a secret that Facebook is one of the top social media platforms for businesses today. Not just in terms of its sheer size, over 2 billion monthly active users at last count, but because this platform allows companies to create extremely targeted ad campaigns to reach their audience more effectively. But while … Continue reading “Facebook: Marketing and Advertising Strategies to Dominate in 2018”

When you think of bad bots, scenes from Terminator or maybe RoboCop probably come to mind! But you don’t need to live in a sci-fi universe to encounter renegade robots, in fact, with chatbots becoming a prevalent part of our culture today; it’s increasingly likely that you’ll encounter a bad bot of your own. Don’t … Continue reading “Bad Bots: Chatbots Gone Wrong”

If you’re anything like most of us, right about now you’re probably sick of your inbox being flooded with “privacy updates” from companies far and wide –many you may not even remember subscribing to in the first place. Why are obscure companies suddenly reaching out? You can blame the GDPR deadline. Compliance with the new … Continue reading “GDPR Compliance – What It Means for E-Commerce Stores”

Don’t believe the rumors –despite some proclamations that it will soon be going the way of the dinosaur –email isn’t dead. Not even close. And by the look of my inbox most days, email marketing isn’t going away anytime soon either! It seems that every day a new platform or channel enters the scene –its … Continue reading “Email Segmentation: Increase Your Conversion Rates”

Love them or hate them, it appears that chatbots are here to stay! And they’re proving to be a vital part of how we do business. According to Gartner, by 2020 consumers will handle 85 percent of their engagement with businesses without interacting with another human; instead relying on tech like self-service options and chatbots. … Continue reading “Chatbots: How You Can Benefit From Them”