Gary Nealon's Blog

If you’re anything like most e-commerce store owners –you’re always on the lookout for ways to grow your business and maximize your profits. After all, growth is an essential part of well, staying in business –and staying competitive. While there are a number of ways that you can increase your e-commerce store’s revenue, there’s one … Continue reading “Auto-Ship Programs: Are They Right for Your Business?”

As an e-commerce store owner or marketer, you know the value of a good, solid email campaign. Most successful marketers recognize that email marketing is still one of the best marketing tools available today. For ten years in a row running, email has consistently been the channel that generates one of the highest ROIs for … Continue reading “Using Open Loops in Your Email Campaigns”

It’s not exactly a secret that Facebook is one of the top social media platforms for businesses today. Not just in terms of its sheer size, over 2 billion monthly active users at last count, but because this platform allows companies to create extremely targeted ad campaigns to reach their audience more effectively. But while … Continue reading “Facebook: Marketing and Advertising Strategies to Dominate in 2018”

When you think of bad bots, scenes from Terminator or maybe RoboCop probably come to mind! But you don’t need to live in a sci-fi universe to encounter renegade robots, in fact, with chatbots becoming a prevalent part of our culture today; it’s increasingly likely that you’ll encounter a bad bot of your own. Don’t … Continue reading “Bad Bots: Chatbots Gone Wrong”

If you’re anything like most of us, right about now you’re probably sick of your inbox being flooded with “privacy updates” from companies far and wide –many you may not even remember subscribing to in the first place. Why are obscure companies suddenly reaching out? You can blame the GDPR deadline. Compliance with the new … Continue reading “GDPR Compliance – What It Means for E-Commerce Stores”

Don’t believe the rumors –despite some proclamations that it will soon be going the way of the dinosaur –email isn’t dead. Not even close. And by the look of my inbox most days, email marketing isn’t going away anytime soon either! It seems that every day a new platform or channel enters the scene –its … Continue reading “Email Segmentation: Increase Your Conversion Rates”

Love them or hate them, it appears that chatbots are here to stay! And they’re proving to be a vital part of how we do business. According to Gartner, by 2020 consumers will handle 85 percent of their engagement with businesses without interacting with another human; instead relying on tech like self-service options and chatbots. … Continue reading “Chatbots: How You Can Benefit From Them”

As entrepreneurs, it’s easy to adopt a lone wolf mentality. We’re used to flying solo, and making things happen on our own –and to us, the idea of depending on anyone else for anything is a foreign concept, and not something we’d seek out, or naturally gravitate towards. But as much as we might hate … Continue reading “The Power of Mentors and Masterminds”

You log into your Facebook Ad account and are met with a pleasant surprise. Your ad campaign has been a roaring success! Not only have your ads led to 32 click-through conversions, they also resulted in 89 views that led to a conversion as well. You can’t believe your luck! It almost sounds too good … Continue reading “Facebook Ads: A Flawed Attribution Model?”

Got way more work than you can handle? Thinking of outsourcing a project –or two? Or maybe you’re looking to spend less time on mundane, everyday tasks, and instead focus your attention on other aspects of running a business. No matter what your reasons, Upwork –formerly Elance and o-Desk just might be your ideal solution. … Continue reading “How to Use Upwork the Right Way “