Gary Nealon's Blog

While almost anyone can design a website these days, making a good website is a far greater challenge. True, the advent of all-in-one content management systems like WordPress and website builders such as Wix have helped to put website creation into just about anyone’s hands, that doesn’t mean that all sites are created equal! Even … Continue reading “Website Design: Top Things Every Site Should Have”

I wanted to share some exciting news with you: My new book is finally here! You don’t have to be over twenty-one, a college grad, or even out of high school to come up with a brilliant, marketable business plan. You’re never too young to get started, and there’s no time like the present. I’ve … Continue reading “My new book is finally here!”

Snapchat, Quora, Reddit, Stumbleupon, Yelp, Foresquare… When it comes to social media –it can be difficult to know where to focus your efforts. After all, it seems almost every day there’s a new platform starting up, promising to be the next big thing. But despite the hype, we all know that social media platforms don’t … Continue reading “How to Use Twitter?”

Ask anyone in the blogosphere and they’ll tell you, WordPress is where it’s at. As one of the most popular website platforms today, WordPress is the main portal for not only blog hosting –but websites as well. In fact some 30 percent of the world’s websites are hosted by WordPress. Part of WordPress’ popularity is … Continue reading “Top WordPress Plugins for E-Commerce Stores”

Are you using Shopify for your e-commerce store? If not, maybe you should be! Over 500,000 merchants are using Shopify to run their sites, making this platform one of the most popular all-in-one e-commerce store solutions. It’s also a great way to get an online store up and running fast –much more quickly than doing … Continue reading “Top Shopify Plugins”

Which comes first, the product or the audience? When it comes to launching a new product, the common mantra among business owners seems to be, “If you build it they will come.” After all, most businesses were launched because the founder had a product in mind, and was looking to market it to the world. … Continue reading “What Comes First, the Product or the Audience?”

Have you ever been hit by an exciting idea? Most entrepreneurs have, and we know the feeling all too well. You’re walking along –or driving, minding your own business –when suddenly out of nowhere you’re struck with an exciting idea. Sometimes it’s a plan for a new product or company, other times, it may be … Continue reading “Vetting an Idea: How to Know Whether an Idea Is Worth Pursuing”

What if you could speak to your customers in a way that’d get your message across? And what if they’d listen to every word that you said, with rapt attention? You can! By enlisting the help of brand ambassadors. While you can talk about your products all day, the truth is that unless you have … Continue reading “Branding and Using Brand Ambassadors”

It’s easy to assume that all customers are equal. After all, a customer’s a customer –right? More or less? Not even close. The truth is that not all customers are created equal; at least when you consider things from a financial standpoint. In fact, the top 1% of e-commerce customers are worth up to 18 times … Continue reading “Increasing Lifetime Value (LTV)”

Want to get your brand noticed in a big way? Then you might want to think about reaching out to an Instagram influencer or blogging superstar. Even though some marketers still shun it in favor of traditional advertising, there’s no denying that influencer marketing is on the up. Not only is it a great way … Continue reading “Social Influencers – How to Find Them and How Much to Pay Them”