Gary Nealon's Blog

As a business owner, it’s vital that you know exactly who you’re marketing to. Of course, you already have an idea about who your audience is. You’ve most likely spent some time identifying your target market, and you probably have some facts like their age range, or maybe their income level. But simply knowing your … Continue reading “Creating an Avatar of Your Customer”

Think fast: what’s your most valuable resource as a business owner or entrepreneur? “Money,” you’re probably thinking, or maybe your team. But while it’s true that capital’s necessary and a great team is priceless, there’s another aspect of your business that’s important too. In fact, I would venture to say that it’s one of your … Continue reading “Creative Ways to Create Content”

It’s found in architecture. It’s used by airlines, the transportation industry, and even as the layout for Disney theme parks. Most bicycles have them –and you can use it for your content marketing strategy too. I’m talking about the hub and spoke model, of course! If you’re not sure what that is, simply envision is … Continue reading “Hub and Spoke Marketing”

When it comes to social media advertising, there’s no doubt about it –custom audiences are easily one of the most powerful tools that you have at your disposal. The reason that custom audiences are so effective is because they allow you to segment your audience into specific categories, allowing you to create extremely tailored messages. … Continue reading “Custom Audiences: Why You Should Use Them”

Some people may underestimate the value of blog content –but when done right, a good content strategy can grow your company like few things can. When I first launched my cabinet business, I would spend several hours a week just creating content to distribute to various traffic sources. In fact, it’s safe to say that … Continue reading “The Perfect Blog Post”

Yeah, I know; you have things to do. You don’t want to spend all of your time writing about said things, when you could be getting down to business and getting them done. But while To Do lists may seem like an overrated and somewhat trite concept, the fact is that when used effectively, these … Continue reading “Prioritizing Your To Do List”

Running a business of any size is, well, tricky business. On one hand, you want to do it all. It’s only natural. As an entrepreneur, there’s a good chance that you built your company from the ground up, bootstrapping as you went along. Naturally, there’s a part of you that just assumes that if something … Continue reading “Outsourcing and Delegating: What Every Entrepreneur Should Know”

Do you have a LinkedIn profile? Chances are you probably do –even if it is just sitting there collecting dust! In recent years, LinkedIn has grown tremendously –and proved itself to be a valuable network for professionals, marketers, job seekers, and more. With more than 500 million members, it’s safe to say that LinkedIn has … Continue reading “LinkedIn: How to Use It to Build an Audience”

Think you need hundreds of thousands of dollars in venture capital to get your business off the ground? You’d be mistaken! Sure, there are some industries where it may take that much –say, if you’re manufacturing cars –or if you require office space in downtown San Francisco. But for many companies, the truth is that … Continue reading “How to Grow Your Web-Based Business With Little or No Budget”

Ever received one of those emails asking you to donate money to a fraudulent fund? Yeah, I think we all have. False stories designed to elicit a response and get you to hand over your hard-earned money to scammers have been going on for years now. There are even spam letters that are ‘sent by’ … Continue reading “Fraudulent Orders: Protecting Your E‑commerce Business”