Gary Nealon's Blog

As you probably already know, Google’s latest algorithm update (August 1, 2018) was fully rolled out a few weeks ago. Chances are your website may have experienced a dip in traffic. Maybe, though, the opposite is true, and you were one of the few who saw an increase. (If you were so fortunate, share with … Continue reading “Google’s Latest Algorithm Update – What’s It All Mean? (August, 2018)”

If you’ve spent any time online in the last few years, then chances are you’ve heard of Facebook’s targeted ads. These are the ads the pop up in your newsfeed or along your sidebar –the ones that give you the distinct feeling of déjà vu. Usually, they’ll consist of things that you were looking at … Continue reading “Facebook Ad Retargeting: A Guide”

Don’t put all of your eggs in one basket. That’s sound advice and something I’ve been convinced of for quite some time. And it’s a good thing too –in light of a recent occurrence with MailChimp, my email provider of choice. A few months ago, my MailChimp account was suddenly suspended, with MailChimp claiming that … Continue reading “MailChimp: A Lesson in the Importance of Diversification”

Have you heard the one about the MiXeD uP sUbJeCt LiNe ThAt WaS wRiTtEn LiKe ThIs? What about the email that was packed full of conflicting calls to action? Or maybe the one about the slightly inappropriate subject line –with a swear word directed at the lucky recipients themselves? It’s safe to say that when … Continue reading “The Best Time to Send Emails to Get the Highest Click-Through Rates”

Media coverage is just one of those things. The right publicity can make a world of difference, offering tremendous benefits –but the wrong type of publicity… well; let’s just say that Yahoo’s hacking scandal and the recent United Airlines passenger fiasco weren’t exactly met with applause. While it’s a double-edged sword, the fact is that … Continue reading “How to Get Media Exposure for Little or No Ad Spend”

As entrepreneurs, we tend to operate with a lone wolf mentality. Just you, and your business, against the world. Especially with shows like Shark Tank that perpetuate the image of the solo entrepreneur. But as every experienced entrepreneur knows, when it comes to scaling a company and driving it on towards success, there’s a lot … Continue reading “Now Is the Time to Set Up a Strategic Partnership – The Future of Your Business May Depend on It”

You’ve got an amazing product –or service, and are excited to show it to the world. There’s just one problem: no one knows about it –or even you for that matter! The truth is, having great products or services means nothing if you can’t get your customers’ approval. As a business, you can talk about … Continue reading “The Power of Testimonials”

As a business owner, you should know that branding is everything. Or, to put it another way, you’re nothing without branding. At least not long-term, that is. For e-commerce stores today, it’s easy to overlook the importance of creating a solid and recognizable brand. With Amazon the go-to destination of choice for most retailers today, … Continue reading “Cash Flow Versus Building a Business”

If you’re thinking about selling your business –congratulations! You’ve reached a tremendous milestone, and having grown your company to the place where selling is now on the radar –something that many people only dream of. No matter what your reasons for selling, the first order of business should be to ensure that you’re getting your … Continue reading “Selling Your Business: How to Make Your Business More Attractive to Sell”

If you own an e-commerce store, then you’ll want to take full advantage of resources that are out there that can help you to achieve success. One such resource –is none other than trade shows –something that can give you a great opportunity to connect with new suppliers, potential customers, and experts alike. With over … Continue reading “Trade Show Strategies From A to Z for Amazon Sellers Who Want Success”