New trends, techniques, and tools emerge all the time in marketing. However, staying up-to-date with what’s working (and what isn’t) can be a challenge that ecommerce stores face.
This week’s round-up features articles that are focused on digital marketing trends to help guide your strategies as we near the middle of the year.
From producing an effective content strategy to SEO for your video content, working with influencers, using NFTs in your business, and using Instagram effectively, this week’s roundup is full of tips and advice on utilizing some of the hottest marketing trends right now.
“Five Tips for New Email Marketers” by Tom Wozniak
Although email marketing may seem like old news, research shows that it’s just as popular as ever with more than 80% of small businesses using the technique across their marketing. Sharing some advice on how to produce successful marketing results through emailing this week was the head of marketing and communication for OPTIZMO Technologies, Tom Wozniack.
Wozniak offers five tips for new businesses looking to take advantage of email marketing in his article, including determining your goals, selecting the right email platform, building an email list from the start, and monitoring results for future campaigns.
Is your business reaching out to your audience successfully via email? If not, be sure to check out Wozniak’s article that’s full of tips to help get you going.
“The Ultimate Guide to Content Marketing Strategy” by Alina Petrova
One of the more popular marketing tactics right now is content marketing, with now more than 97% of businesses using it in their planning. However, producing content that delivers results is never easy. If you’d like to ensure that you’re getting the most out of your content strategy, them you’ll want to check out this article by the head of content and growth marketing at Smartcat, Alina Petrova.
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Petrova’s guide is broken down into several convenient sections including the basics of content marketing, the five elements to creating a powerful content marketing strategy, and then finally, how to put that plan into action.
Petrova’s guide is sure to help steer your strategy in the right direction, so give it a close read.
“8 Brillant Content Marketing Examples to Take Your Company Out of the Unknown” by Neil Patel
Once you’ve got your content marketing plan in place, it’s time to start building content. Unfortunately, this is often the hardest part. This week, digital marketing expert and co-founder of Neil Patel Digital, Neil Patel was here to help with a fantastic article on eight content marketing examples to help guide your content. If Patel is suggesting it, you know that it works, so you’ll want to give this article a read.
Patel covers examples from a range of brands using content marketing techniques to produce different results, such as increasing brand reach, creating viral content, and generating leads with influencers. One of the most helpful tips in the article is the example he used on how to create content centered around showcasing your products.
The beauty of content marketing is its versatility, making it a suitable technique for almost any business. If you could do with some content inspiration, be sure to check out Patel’s article.
“Video Marketing SEO: 11 Ways to Optimize Your Video for Search” by Thomas Glare
Video marketing is another trend that many brands are using to engage with their audience. But ensuring your content is being seen is always a struggle. One way to help with that is by making sure your SEO is optimized for video content, which writer and tech blogger Thomas Glare covered this week.
In the article, Glare lists eleven important steps to guarantee that your video content is translating into high-quality traffic, including optimizing your video content and loading times, polishing the title and description, considering adding closed captions and subtitles, and staying consistent with content and posting.
There’s nothing worse than putting effort into creating content for it to never be seen, which is why optimizing SEO is essential for brands, no matter how big or small. If your videos could do with an SEO boost, be sure to check out Glare’s article.
“11 Instagram Video Ideas to Attract More Leads” by Anna Sonnenberg
Staying on the subject of video marketing, but moving to how to create video content on one of the more effective and popular social channels, Instagram, was the director of digital marketing at Sonnenberg Media, Anna Sonnenberg.
Due to user demand, Instagram offers many different ways to use video content on its platform, such as feed posts or live videos. The next step for business owners is to create content suited to those features, which Sonnenberg covers in her piece.
Some of her content ideas include showcasing your brand values, inspiring people to use your product in a new way, and tutorials or DIY videos.
Video content is one of the biggest trends in digital marketing right now, especially on social media channels like Instagram. Be sure to give this article a read if you’re looking to create effective video content to generate sales and increase brand awareness.
“Are NFTs Something Content Marketers Should Care About?” by Kim Moutsos
Non-fungible tokens (NFTs) have been a hard topic to escape from over the past year, as more and more brands jump on the trend. However, are NFTs a good fit for all brands? Will NFTs help your ecommerce business and is it worth using them in your marketing efforts? Attempting to answer your questions was vice president of editorial at the Content Marketing Institute, Kim Moutsos.
Moutsos starts by covering the basics of what NFTs are and how various brands are using them in their marketing, before jumping into whether it could be a good fit for your brand. To help with this decision, Moutsos suggests establishing whether an NFT project will align with your overall business strategy, brand goals, and also whether it makes sense for your specific customers.
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Just because something is popular, doesn’t mean your brand needs to jump on the bandwagon to stay relevant, according to Moutsos. That’s great advice. If you’re thinking of incorporating NFTs into your digital marketing plan, be sure to give this article a further read first.
“Why We Care About Social Media Marketing: A Guide for Brands” by Akshat Biyani
With now more than 4.62 billion people using social media worldwide, it’s not surprising that it is one of the most powerful and popular tools for conversion. However, as social media continues to grow, the various elements of digital strategies change. Here with the latest on social media to help guide your strategy was writer and contributing editor to MarTech, Akshat Biyani.
Although one of the most popular marketing techniques, many brands struggle to create effective content and engage their audiences, according to Biyani. Nevertheless, the key to solving this problem comes down to putting a solid plan in place.
Biyani then covers all the basics of social media marketing, before jumping to the future of social channels and how changes, such as the rise in the use of augmented reality technologies, and entry into the metaverse, will affect marketers’ efforts.
Social media isn’t going anywhere, and it’s only becoming more relevant to daily life. For further information on where it’s going and how these changes will affect your marketing efforts, check out Biyani’s article.
“The Ultimate Guide To Personalization In Social Media Marketing” by Lucy Manole
According to research, 80% of customers today prefer buying from a company that tailors its experiences to them. What has that resulted in? The rise of social media personalization, which almost all brands are turning to today to reach and convert their audience. Covering the topic further this week was writer and strategist at Marketing Digest, Lucy Manole.
“Personalization in social media focuses on tailoring custom content for each person,” writes creative content writer Manole. This can result in plenty of benefits for a brand. Manole then covers some of these benefits, including that personalization increases engagement on social channels and generates leads and conversions.
Finally, she offers some advice on how to implement it into your own strategy, such as by studying your audience to discover what type of content they will like.
Personalizing content is an essential marketing tactic due to its overwhelming benefits. To find out more about how you can use this technique, be sure to check out this article.
“Deep Dive: The Influencer Roles of the Future” by Neve Fear-Smith
Influencer marketing is one of the most popular marketing techniques today. So much so, that Forbes predicted earlier this year that influencers will eventually take over the entire marketing funnel. Covering the future of the strategy, paying particular attention to how digital marketers are managing influencers themselves, was Talking Influence writer Neve Fear-Smith.
According to Fear-Smith, with the recent influx of professional creators has also come the rise of talent agencies, managers, and personal assistants who work with these influencers. As a result, working with an influencer today is far different from it was just five years ago, with brands now often having to go through influencer agencies to secure the right creator for them.
If your brand is thinking of working with an influencer, this article offers some great insights into how the influencer industry is currently functioning to help guide your approach.
“Why Marketers Are Returning to Traditional Advertising” by Christine Moorman, Megan Ryan, and Nader Tavassoli
With the rise of technology has also come the rise of digital advertising, meaning traditional advertising methods have been declining. However, according to three marketing experts from The CMO Survey, Christine Moorman, Megan Ryan, and Nader Tavassoli, that might not be entirely true.
The research of the three respected experts recently found that despite digital advancements, traditional advertising is trending once again for a wide range of reasons. Some of the main drivers they observed included brands wanting to capitalize on consumers’ trust in traditional advertising, a greater take-up of advertising on other digital technologies such as podcasts, and breaking through the digital clutter.
While digital advertising certainly is essential today, it appears that traditional marketing methods still have their place. To find out more about this research, make sure to check out this article.
The Next Step: Spring-Cleaning your Marketing Strategy
We’re almost halfway through 2022, which means right now is the perfect time to take a look at your marketing strategy and see if there are any current trends that are worth incorporating into it.
Here’s how you can get started:
Step One: Conduct a review of your current strategy, taking a look at your key metrics to decipher working elements such as: what platforms are you getting the most engagement on? How well is your google search ranking doing? And, are you generating enough traffic to your site?
Step Two: Now that you’ve got your data, create a list of all the various platforms and strategies you’re currently using and check each aspect against its goals. For example, break down this list into strategies for your social media channels, SEO, and blogging.
Step Three: Using the information from this week’s round-up, plus the research you’ve just done, begin to update your marketing plan based on the goals you’re wanting to achieve. For example, could you be pushing out more video content to drive engagement, or does your content need to be more SEO-focused to generate better traffic and increase your google search ranking?
Pro Tip: Don’t forget that not all trends will be suitable for your brand and audience, and that’s okay! Your goal isn’t to keep up with every trend, so don’t worry about incorporating each and every trend that comes along. Just find the ones that sound like they’d work best for your audience, and work to incorporate them.
Is your marketing strategy working for you? If not, be sure to reach out today for your 20-minute consultation, and let’s update your plan together to get you the results that you want.
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