Content marketing reigns supreme in terms of building brand awareness and generating relevant traffic; both of which are necessary for healthy sales growth.
But, creating content that translates into results isn’t easy and often requires a great deal of planning, not to mention, a lot of hard work.
This week, marketing experts had plenty of advice that can help you with your content marketing efforts. This includes using CTA-focused content, focusing on distribution techniques, revitalizing creativity, and more.
So let’s dive in!
“Winning at Search: The Rising Importance of Having Diverse Content Types” by Erik Mathes
If you’re not having as much success as you’d like with your content, it could be a sign that it’s time to branch out and start creating different types of content including video, webinars, and podcasts. This is something that’s becoming increasingly important as Google’s algorithms change. Content marketer and SEO expert Erik Mathes covered the subject this week, which is sure to help you to create valuable content while improving your SEO at the same time.
Mathes begins the article by covering the major Multitask Unified Model (MUM) update that Google rolled out last year, and how that’s changed the game for marketers. He also offers several suggestions on how to adjust your content strategy to suit this update, including properly marking up your content, timestamping your video content, and developing content testing and repurposing strategies.
The best way to stay ahead of the game is to check in on new updates frequently, such as Google MUM, or you risk being left behind. If you’d like to ensure that your content is both engaging and SEO-optimized, then give Mathes’ article a read.
“The Ultimate Guide to Wealth Management Content Marketing in 2022” by Tom Needham
Marketing in the digital age has opened up many new possibilities for those in advertising, such as easier access to analytics and new methods of working. However, perhaps one of the most profound in the past few years is content marketing, according to advertising strategist Tom Needham, who wrote a fantastic guide on the subject this week.
In his article, Needham covers the necessities that your business needs to produce successful content in 2022, such as a modern website and an email newsletter. He then gives some advice on how to create engaging content and how to distribute it effectively.
If your content strategy could do with a shapeup, particularly to have more of a sales-focused approach, be sure to check out Needham’s article this week.
“Visual Content Marketing: Are You Profiting From This Powerful Medium?” by Danielle Antosz
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How can you stand out among the sea of competition? Content marketing can be a great way to help your brand stay competitive. But more than just creating content, visual content marketing could be your ticket to ensuring that your brand gets noticed.
In her article this week, Danielle Antosz highlighted how visual content marketing, including images, video, graphs, charts, and other valuable visual content can help to engage your ever-busy and distracted audience. In this article she not only shares why we should be focusing on visual content, but also includes HOW we can be doing this as well. She shares practical tips and advice, and some handy tools for creating visual content. This article is definitely worth a read.
“How To Take Your Content Idea From Generic to Original” by Jonathan Crossfield
“Coming up with new content ideas isn’t easy in today’s content-saturated online world,” shares content writer Jonathan Crossfield. But that’s not to say it’s impossible.
Crossfield outlines why generic content fails in this modern age and shares some tips for creating content that’s engaging, and original. One of his best tips? To try to come up with a second idea instead of just sticking to the first thing that comes to mind.
Creativity is key when it comes to producing winning content online. If you’re stuck for ideas and need some help getting the creativity flowing again, then fortunately, Crossfield’s witty and engaging (and definitely not generic) article is sure to help!
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“10 Email and Content Marketing Tips for Connecting with Customers” by Annie Pilon
One of the reasons why content marketing is so popular is because it’s a great technique to connect with your audience and customer-base. Writer Annie Pilon gave some great tips to help you achieve this with your content and email this week on Small Business Trends.
Number one on Pilon’s list is the importance of having a proper strategy in place, which she notes is vital for producing consistent success with your marketing. Her other tips include learning common content marketing terms, understanding website performance metrics, and doing keyword research.
Are you after more tips to help advance your strategies? Check out Pilon’s article and then act on her advice and watch the results come rolling in.
“13 Content Promotion Tactics to Get More Eyeballs on Your Content” by Si Quon Ong
Are you producing content but struggling to get hits? Ahref marketer Si Quon Ong is here to help out this week, with thirteen content promotion tactics to help your content get noticed.
The first tactic Ong advises may seem obvious but is crucial to successful content promotion today: working on your SEO. Ranking well for important keywords in Google is one of the best ways to get traffic to your website, as Ong notes, which is why it’s so important to master.
Other tactics Ong suggests include creating shareable content, emailing people who you’ve mentioned in your content so they share it further, republishing content on third-party sites, and repurposing successful content.
Sometimes all it takes is a few small changes to start seeing results. Maybe one of Ong’s tactics is just what your strategy needs. Be sure to check his article out this week to find out!
“24 Social Media CTAs That Will Boost Traffic, Engagement & Sales” by Alex Catoni
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Another technique to help drive your content marketing is to use call-to-actions (CTAs) on social media, something that content expert Alex Catoni believes is essential to creating result-driven content. She covered the subject this week on her blog, to help you create more actionable content.
In the article, Catoni lists three golden rules when it comes to creating CTA content. The first is to build rapport and trust, which can be done so by using captions that ask for the audience’s advice such as “double tap if you agree” or “let us know what you think in the comments.” Her other rules include CTAs for lead generation, and CTAs for sales.
“Every CTA on Social Media is an opportunity to create trust, a lead, or a sale,” writes Catoni.
Do you incorporate CTAs into your content on social media? If not, now is a great time to start doing so with the help of Catoni’s guide.
“3 Quick Tips to Ensure You’re Always Building High-Quality Content” by Paroma Sen
One of the many benefits of content marketing is that it helps to increase brand awareness and build customer relationships. But creating high-quality and targeted content is never easy. Marketing expert Paroma Sen gave her three top tips this week to help you get started.
According to Sen, it is crucial that marketers, specifically B2B marketers, work to build a strong sense of authenticity into their content to achieve the best results possible. Her tips on how to do this include building newsletters or emails that aren’t necessarily entirely about your brand and identifying content types and topics based on your marketing goals. She also recommends investing in visual content, just like Danielle Antosz mentioned above.
Content marketing is all about building a relationship with an audience, which involves taking an authentic approach. If your online business could use some help building high-quality content that’s focused on your audience, then Sen’s article is worth reading.
“How To Reduce, Reuse, and Recycle Your Content for Improved Search Results” by Manick Bhan
This week, SEO specialist Manick Bhan shares how a Reduce, Reuse, and Recycle approach to content marketing can help to improve your SEO.
To get started, Bhan first recommends creating a content inventory. Here you will be able to work out what content can be reused and what can’t. The next step is to reduce old content to refresh your site, reuse content that previously brought great results, and recycle old content that initially didn’t do so well but has the potential to do so.
Reusing and recycling old content not only saves your business time, but can produce great results, as Bhan points out. If you think this is something your business should be doing more of, be sure to read his article.
“9 Ecommerce Content Examples To Inspire Your Marketing Campaigns” by Julia McCoy
Finally, what better way to wind up this round-up than with another round-up article, this one featuring some excellent examples of ecommerce marketing campaigns.
Written by content strategist and writer, Julia McCoy, and featuring everything from Grammarly to BarkBox, Patagonia and more, this round-up features a number of case studies highlighting what big brands are doing when it comes to ecommerce content marketing campaigns. This one’s definitely worth a read!
The Next Step: Content Strategy Review
The internet and social media are changing all the time, meaning your content marketing strategies should be checked often. Following the advice and tips from this week’s experts, right now is a great time to conduct a review.
Here’s how to get started:
Step One: Take a look at your analytics and figure out what content worked well for you in the past, and what content didn’t.
Step Two: Check-in on what your competitors are doing and reshape their content to suit your target audience.
Step Three: Start creating new content and recycling old content, and be sure to track your results along the way.
Pro Tip: Chances are that you only need to change one or two things to your strategy to start ramping up your results. This week, plenty of professionals offered plenty of tips and advice that are relatively simple to incorporate, such as using CTA-focused content or producing different types of content like video or podcasting. Have a look at the above tips, then find one that you think your business could MOST benefit from. Then start there!
If you could use some help reviewing your marketing strategies then be sure to reach out today for your free 20-minute consultation and let’s take your business to the next level.
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