The rapid uptake of online shopping over the past few years has meant that ecommerce is continually changing as well. As a result, keeping your ecommerce marketing strategy relevant has never been more important. But with new trends arriving on the scene daily, it can be difficult to keep up with it all.
What happens when you can’t implement everything? How can you ensure that you’re incorporating strategies that will work, and not just wasting time on things that end up being a bunch of hype?
To help with that, this week’s roundup features ten articles that are all geared to help guide your ecommerce strategies as the year progresses, including how to capitalize on ecommerce trends, sell on marketplaces, and use social media platforms to reach your target customers. This is stuff that counts, and it pays to get it right.
So let’s dive in now.
“Key Ecommerce Trends That Can Take Your Business to the Next Level” by Ihor Dubovetskyi
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One of the best ways to guide your ecommerce strategies is to look at current industry trends. This week, founder of Profit Whales, Ihor Dubovetskyi, rounded up the main ecommerce trends in 2022 and what they mean for your business.
The first tip Dubovetskyi gives is to keep a positive customer experience at the forefront of all your work, which he notes is a trend that will never fade. Other trends he shares include the rise of ecommerce opportunities on social platforms, the rise of q-commerce (quick commerce), interacting with your community, and word-of-mouth marketing.
“The buzz of ecommerce is heating up together with constantly evolving digital marketing technologies,” concludes entrepreneur and marketer Dubovetskyi. Be sure to check out this article to be on top of all the important ecommerce trends right now.
“Capitalize on E-commerce Opportunity – 5 Important Trends Impacting E-Commerce” by Paige Vanfossen
Covering five additional ecommerce trends this week was vice president of ecommerce operations at DHL Supply Chain, Paige Vanfossen, which is sure to help further guide your ecommerce marketing strategy and marketing efforts as we near the middle of the year.
According to Vanfossen, one of the biggest trends in ecommerce right now is the growing digitalization of the supply chain, which she believes is an opportunity for online businesses to reduce costs and improve service levels.
Some of the other trends she explores include the evolving movement of sustainable logistics, big data analytics, and the greater use of robotics and automation. If you’d like to see how you can harness these trends to give your ecommerce business an edge, be sure to give her article a read.
“Advice for Adding Marketplaces To Your E-Commerce Strategy” by Zohar Gilard
If you’re selling solely through your online store but not generating enough sales, it might be time to consider adding a marketplace to your ecommerce strategy, according to co-founder and CEO of ecommerce platform Fast Simon, Zohar Gilard. He covered the subject further for Forbes this week.
If used correctly, adding marketplaces to your strategy can provide massive benefits to your ecommerce sales and more, says Gilard. However, like all new strategies, marketplaces require several considerations. Some suggestions Gilard includes are understanding your exact product and operational costs, using different marketing techniques to sell, and changes to customer control and loyalty.
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If you think your ecommerce business could benefit from selling through marketplaces, Gilard’s article is stocked with tips and advice to help you get started.
“30 E-commerce Marketing Tips to Drive Sales This 2022” by Geri Mileva
Wanting to ramp up your ecommerce marketing strategies? You’re in for a treat this week with 30 marketing tips to drive sales and increase traffic to your ecommerce website from content strategist expert and writer Geri Mileva.
Mileva’s article is packed with advice, tips, and tactics to help guide your ecommerce marketing strategies. From gathering first-party data, how to generate better SEO traffic, upcycling your products, optimizing social commerce, and much more, there’s plenty to benefit from in her article.
If you’re stuck for marketing ideas, or just after some general advice to improve your strategy, be sure to take a look at Mileva’s article this week – and bookmark it to come back to later!
“How to Increase TikTok Followers Organically – 7 Platform Hacks” by Anda Radulescu
Brands left, right, and center are jumping onto TikTok to reach and sell to their target audience. However, gaining traction on the app is never easy. Covering seven TikTok hacks to help your ecommerce store increase followers and engagement this week was copy and content writer at SocialInsider, Anda Radulescu.
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Anda first covers whether your brand should be on TikTok, which she concludes can be decided after determining if your customer base is a demographic that uses the app. If yes, you’re good to go. She then dives into several tips on how to effectively use the app as a brand, including finding your niche, engaging with other brands and accounts, and experimenting with content.
TikTok is becoming one of the top platforms used by brands to reach and sell to consumers today. If you think your strategy could benefit from incorporating TikTok, be sure to check out this article.
“Online vs Offline: Digital Marketing, A Master of Influence” by Mark McColgan
While ecommerce shopping is certainly on the rise, in-store shopping still has its place. However, according to the head of client services and strategy at Loud Mouth Media Mark McColgan, the brands who engage in the two are those who are having the most success.
“Online and offline can feel worlds apart, so it’s the brands that are embracing the connection between the two that are seeing huge success in the retail / ecommerce space,” writes digital marketer McColgan. But how are they doing that? According to McColgan, it’s through effective digital marketing, which when used correctly, can benefit not just your online sales, but offline sales too.
Whether you sell solely online or offline at conventions, exhibitions, or marketplaces, McColgan’s article offers an interesting perspective on the current state of consumer shopping. Be sure to check it out.
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“Grow Or Die The New Reality of eCommerce” by Mike Bugembe
The past few years have seen enormous growth in ecommerce, however, are there consequences to the speed at which it has accelerated? Giving his opinion on the subject, and how to navigate the now incredibly competitive arena, was co-founder and CEO of Decidable Global, Mike Bugembe.
The main consequences that have come with the rapid growth in ecommerce business include increased competition and acquisition costs, according to Bugembe, which make the challenge of staying afloat as a business difficult, but not impossible.
“The transformational growth that most eCommerce companies are looking for is quite simply hidden in their data,” writes best-selling author and data expert Bugembe. And if analyzed correctly, this data will provide your ecommerce business with solutions to deal with growing competition and costs.
Analyzing your store’s sales and marketing data is a great way to further drive your ecommerce marketing strategy. For more tips on how to do just that, check out Bugembe’s article.
“14 Instagram Post Ideas for Business” by Anna Sonnenberg
Instagram continues to be one of the most beneficial social media platforms for ecommerce businesses, due to its various features aimed at promoting brands and products. However, coming up with new content ideas can be a challenge. This week, the director of digital marketing at Sonnenberg Media, Anna Sonnenberg, outlined fourteen Instagram post ideas for businesses that are sure to help you out.
Most of Sonnenberg’s content ideas are aimed at promoting ecommerce brands and products, such as posts that give consumers helpful product information, product tutorial posts, and spotlighting a product line. And even better, she uses direct social media marketing examples to help you see how the content idea can come to life.
If your Instagram could do with a boost to better engage your target audience and generate sales, be sure to check out Sonnenberg’s article this week.
“Best Ecommerce Platforms” by Neil Patel
Choosing the right ecommerce platform can be a make or break for your online store. This week, digital marketing expert and co-founder of Neil Patel Digital, Neil Patel, offered some advice that’ll help you select the right one.
Patel breaks down several platforms in his article, noting the benefits and disadvantages of each, such as what platforms are the most user-friendly, have the best customization elements, and the best for integrating marketing content. Some of his platform suggestions include Ecwid, OpenCart, and WooCommerce.
Your ecommerce site will always serve as the base for all your marketing efforts, which is why it’s so important to get right. Especially as some sites now allow you to connect the platform to social sites to sell, such as Shopify. If you could do with some advice on selecting the best ecommerce platform for you, give Patel’s article a read.
“Why Attribution Will Replace Promo Codes and Affiliate Links For Measuring Influencer ROI” by Marlee Gauthier
Influencer marketing is becoming incredibly popular by ecommerce marketers wanting to increase brand awareness and revenue. However, as their popularity grows, so does the cost of hiring influencers to get the job done. Covering the subject further was marketing director at StatSocial, Marlee Gauthier, this week.
According to Gauthier, measuring influencer campaigns is a tricky business, due to promo codes and affiliate links becoming flawed and outdated when determining ROIs. Thankfully social attribution data is an emerging method that marketers are using to gauge the success of their influencer campaigns and to determine whether the strategy has paid off or not.
Do you use influencer marketing? If you do or if you are thinking of starting to, be sure to check out this article.
The Next Step: Selling Through Social Media as an Ecommerce Strategy
Almost all the top social media sites now offer ecommerce businesses the opportunity to sell through their platforms, which some experts noted as a growing industry trend this week. However, perhaps the most catered to and effective social media platform to sell on is Instagram
If you think your ecommerce store could benefit from selling on Instagram, here’s how to get started.
Step One: The first step is to create an Instagram business profile if you haven’t already. For more information on how to do so, check out this link.
Step Two: Now it’s time to start adding product listings to your store, which you can do in commerce manager. If you use an ecommerce platform such as Spotify, you can directly add a product catalog from your online store during this process, otherwise, you’ll have to upload each product individually.
Step Three: When your shop’s catalog is ready and approved, it’s time to begin promoting your product items amongst your social media content, such as by sharing stories with product tags or creating posts around a product in your Instagram shop.
Pro Tip: Selling on Instagram can be incredibly beneficial if done well. The best way to do so is to utilize each of its shop features to its full potential, such as the live shopping tool, reel shopping, and stories. For a more in-depth guide on how to get started with Instagram Shopping, check out this article.
If you could use some help determining what marketing strategies will work best for your business, be sure to reach out today for your free 20-minute consultation!
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