Gary Nealon's Blog

You might have heard the rumors: “Email marketing’s dead.” Don’t believe it! Rest assured email is alive and well. While it’s true that most of us facing an overloaded inbox, the truth is that people aren’t tired of email altogether, just the ones that they’re not interested in. Today, there are more registered email accounts than … Continue reading “How to Implement Your First Email Campaign Efficiently”

We all recognize the value in maintaining a presence on at least a couple social media platforms. But I’ve got some hard news for you. Unless you’re using analytics or some sort of tracking system, you’re probably just wasting your time. How can I make such a bold statement? Simple: if you don’t have any … Continue reading “MOI- Metrics of Instagram: How To Optimize Your Instagram Presence Using Analytics”

Nearly two decades ago, Bill Gates proclaimed that, “Content is King.” It’s hard to believe it, but that was in 1996. Ever since this prophetic statement, content’s been ruling the net! But while it’s certainly true –that content is the mighty ruler of the internet, there’s one important and often-forgotten caveat: content is only king if it’s … Continue reading “If Content is King Then, Diversification of Content Builds the Kingdom”

You don’t know your website until you know your domain name, title pages, keywords, headers, URLs, and content. Your website is your virtual store. If people don’t know how to find you, you are not going to have very many online sales. We need people to find you and once they do we need them … Continue reading “9 Critical Components of an Optimized Website You Need to Know”

If you sell on Amazon, then you probably vividly remember one year ago, when Amazon dropped the bombshell announcement: that it was banning incentivized reviews. At the time, this game-changing policy had many Amazon sellers in an uproar. And understandably so! For many, getting samples of their products into the hands of consumers –who were more … Continue reading “Amazon Bans Incentivized Reviews: One Year On”

The Timing of Sending Emails Can Be A Key Factor In The Success Of Your Marketing Strategy…Get It Right and The Profits Rise, Get It Wrong and You Miss Sales When you put together a puzzle, every piece has to connect precisely to make it complete.  During assembly, you will often look at a picture … Continue reading “The Best Time to Send Emails to Get the Highest Click Thrus”

“Through the pursuit of greatness I have learned that my mind can be my greatest friend or may be my greatest adversary, but the mind of a trusted friend has always been the great negotiator of the two” -Unknown I hope you got some great value out of steps one and two. I am sure … Continue reading “Five Steps to Overcoming the Inevitable Challenges Faced By Entrepreneurs (Steps 3 thru 5)”

“Out of adversity comes opportunity”– Benjamin Franklin Growing up, I always knew that I wanted to be an entrepreneur. But when you’ve got a huge dream and an even bigger vision; you don’t always think about the challenges that could arise along the way. Like many entrepreneurs, I had to learn a lot of things the … Continue reading “Five Steps to Overcoming The Inevitable Challenges Faced by Entrepreneurs (Steps 1 and 2)”

Get our 10 minutes to Improved Email Deliverability guide delivered right to your inbox. Have you gotten an email today? Of course you have, probably several. If you haven’t, let me know, and I’ll send you one! If you’ve heard recently that email is dead, know this, email didn’t die. It’s alive and well. Go … Continue reading “Did You Get My Email? The Components of a Successful Email Deliverability Strategy”

Most ecommerce companies you a blanket approach to marketing on the various social media platforms, but is it the most effective? Here is a better way to integrate Instagram into your social media marketing plan