Gary Nealon's Blog

Part of being an effective leader is having the instinct to determine when it’s time to delegate. However this is something that poses a real challenge to some. For many entrepreneurs, we’re usually more effective doers than we are delegators and it can be difficult to let go of the reins and cede control to … Continue reading “When Is It Time to Delegate Tasks?”

For e-commerce stores and web-based businesses, Facebook is the place to be. Hands down. With over two billion monthly active users, 1.2 billion on Facebook Messenger, and 700 million on Instagram, it’s safe to say that Facebook owns just about everyone’s target audience. The only downside when it comes to using Facebook, is that you … Continue reading “3 Ways to Crush It on Facebook and Blow Up Your Organic Reach and Site Traffic”

A/B testing –we’ve all heard of it, some of us are doing it, but how important is it, really? Very important, it turns out. While it’s easy to assume that only high-level, major updates –like say, a new website design, should be split tested, the truth is that even small, seemingly insignificant changes should be … Continue reading “The Importance of A/B Testing”

Is email marketing dead? Not a chance! Sure, with social media being the most hyped marketing channel as of late, email marketing seems to have fallen by the wayside a bit. But the fact remains that email is still one of the most potent channels for driving sales today. More people today still prefer to … Continue reading “Top Automated Email Sequences Every E-commerce Company Should Have”

You put your heart and soul into a piece of content, edit and re-edit, then hit publish on WordPress. What happens? While it may be true that once every 100 years, the clouds open, the light shines through –and one of your content marketing efforts goes viral –the truth is that far more often we … Continue reading “6 Tips for Creating Content That Converts”

If you own a blog and nobody reads it, does it really exist? In many ways, no! For your blog to be significant and meaningful, it needs to get noticed, and it needs to drive engagement. This means creating the buzz factor. Not only do you need people clicking on your posts, but you also … Continue reading “How to Generate Engagement”

Do you love your website? More importantly, do your customers love your website? As a business owner, it can be difficult to gain the necessary perspective to determine if your website is up-to-date. We get it, you’re a busy person. As an entrepreneur, you have your hand in just about everything. Having to worry about … Continue reading “6 Reasons to Update Your Website in 2019”

When it comes to content marketing, it’s safe to say that looks definitely matter. Think your audience is shallow? Maybe. But the truth is that online, our attention spans just aren’t that long. The content of your article might get them to your page, but good design, largely, is what will keep them there. We … Continue reading “How to Format an Article: 10 Tips”

What’s the hardest position fill in any business? Most companies today struggle to find a good marketing manager! It’s not uncommon to find companies who’ve gone through the process of hiring an employee –or several, or perhaps have even gone through multiple agencies –with no success. None of the experts seem to work very well, … Continue reading “Why Hiring a Marketing Consultant Makes Sense for Your Business”

“There is no more effective way to empower people than to see each person in terms of his or her strengths.” –Clifton Strengths Have you ever hired the wrong person? Or to put it another way –have you ever hired the right person for the wrong job? Hiring is an art as much as it … Continue reading “The #1 Trick for Finding Amazing Employees”