Gary Nealon's Blog

Digital marketing is always changing, with new trends and platforms popping up almost every day. It’s important for marketers to stay up to speed so they can adapt their marketing and advertising strategies accordingly. One method to stay in the loop is to listen to what leading figures and industry experts have to say.  This … Continue reading “Top 10 Must-Read Articles – Tips and Tools to Drive Your Marketing Strategies”

For years, marketers and businesses have relied on third-party cookies to collect relevant information and understand online buying behaviors. But as awareness of data misuse and data breaches have increased, so have calls for data protection. Anxious to do the right thing (or in some cases, to be seen to be doing the right thing!), … Continue reading “Building a First-Party Data Collection Strategy”

Well, it’s official. Facebook’s gone Meta. Ever since Zuckerberg’s hour-long keynote speech where he introduced Meta, the term ‘metaverse’ has seen plenty of interest. So what is the metaverse, exactly? Zuckerberg said that it’s, “The successor to the mobile internet. It’s an embodied internet where you aren’t just on it. You’re in it.”   Okay. That’s … Continue reading “Ecommerce in the Metaverse”

As a business owner, sales growth is important. But when it comes to implementing new sales strategies, that’s where things get tough. How can you ensure that the strategies that you put into place will generate the returns that you’re looking for?  In this week’s round-up, marketing experts, leading business figures, and other experts had … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week to Help Increase Your Sales!”

In-person shopping may be back, but the ecommerce industry is showing no signs of slowing down. The global ecommerce market is still growing at a rapid pace, raking in $4.89 trillion last year, and is projected to hit $5.42 trillion in 2022.  Ecommerce in 2022 isn’t the same as it was in 2018. In a … Continue reading “Ecommerce Trends for 2022”

A customer-first mindset is the best way to produce an effective marketing strategy. And the only way to put your customers first is to understand who your target audience is in the first place. If improving your audience research to execute winning content is something you could use some help with, look no further. This … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week – User-Generated Content, Local SEO, Audience Research, and More!”

or ecommerce stores, SaaS companies, or any web-based business, it’s safe to say that things are always changing. The last few years have been no exception. Take for instance, the explosion of social media and the rise of consumer empowerment. While it’s been good for advertising and getting the word out about products and services, … Continue reading “What’s Going to Change in Marketing in 2022”

Looking for marketing strategies that you can employ right away? Or maybe you’re looking for tips to fine-tune your existing strategies so that you can draw in more, relevant traffic, find new leads, and close sales?  If so, then look no further.  This week, our top-ten round-up features tips on creating dynamic emails,  identifying your … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week – Big Data Metrics, SEO Podcasts, New Marketing Strategies, Instagram Tools, and More!”

Ten years ago, the emerging social media platform Instagram was celebrating reaching one million accounts. Fast forward to 2021, and Instagram now has more than one billion active users, all engaged in the creation and sharing of more than 80 million photo and video updates every day. What’s kept this social media giant on a … Continue reading “6 Steps to Getting Up and Running With Instagram Shop”

Unbelievably, it is almost February, and the year is definitely heating up in the marketing and ecommerce world. Once again, digital experts and leading industry professionals were here to help, sharing a wealth of information, advice, and strategies that you can use to stay competitive and capture the interest and attention of your audience. This … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week – YouTube, SEO for Shopify, Email Marketing, and More!”