Gary Nealon's Blog

10 Tips and strategies for scaling your online business and website

Think fast: who’s your target audience—the main customers who will be buying your product? While we want to believe that our product or service can be used by everybody, marketing to a wide audience isn’t the best way to draw in new customers for your ecommerce business. Narrowing down your target audience may sound like … Continue reading “Why Is Target Audience Important in Ecommerce?”

Instagram has proven time and time again how effective it is for ecommerce marketing. With more than two billion active monthly users worldwide, and 90% of them following a brand, it’s not surprising that businesses far and wide are flocking to the social media platform to engage with consumers.  However, reaching customers via Instagram isn’t … Continue reading “A Guide to Ecommerce Marketing on Instagram”

When it comes to KPI or key performance indicators, you can get buried in data analysis. What are the key KPI’s that you should be focused on? Here are my thoughts

While the fundamentals of SEO remain the same, search engine algorithms are constantly changing and digital updates are continually being rolled out. As a result, keeping your SEO up to date 24/7 remains a challenge for all businesses.  That’s why this week I rounded up some must-read articles all focused on current SEO trends and … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week to Ramp Up Your SEO Strategy!”

Delivery speed is a big differentiator for an online store. Expensive shipping fees or packages that take long to arrive could turn away many shoppers who are used to the fast, affordable (most of the time, free) shipping standards that Amazon has set. On May 5, Shopify announced its $2.1 billion acquisition of Deliverr, a … Continue reading “Shopify Acquired Logistics Company Deliverr – Here’s What It Means for Ecommerce”

Due to the tremendous growth in online shopping in recent years, ecommerce itself is rapidly changing as well. Therefore, staying up to date with industry changes and your audience’s preferences and needs requires ongoing attention as well. This week, we’ve rounded up the top-ten must-read articles focused on current ecommerce trends to help guide your … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week Focused on Ecommerce Trends!”

If you have a website, then chances are you’re probably doing some form of customer data analysis already.  You might be tracking how many people visit your site, your customer retention rates, how long they browse, your most popular pages, and more. All this is crucial information to help you run a successful ecommerce business.  … Continue reading “Do You Have Accurate and Trustworthy Data?”

Most ecommerce businesses focus on making every order profitable, but when you know your lifetime value you can truly understand the value of that customer over the course of time

When QR codes first came out, most people thought they would just be a fad and not a real business must-have. But today, QR codes (Quick Response Codes) are just about everywhere. You’ll find them on restaurant menus, on invoices from an online order, or printed on food packaging and clothing tags. These small black … Continue reading “Integrating QR Codes Into Your Ecommerce Business”