Gary Nealon's Blog

For businesses in the digital age, a good marketing strategy is where it’s at. Marketing is your key to being found, and ensuring that your message reaches your target audience – resonating with them, drawing them in, and leading to conversions. But for most business owners, it can be difficult to know where to begin. … Continue reading “How to Find and Hire a Marketing Expert for your Team”

Social media is the place to be when it comes to getting the word out about your products or services. But despite its tremendous popularity, professionals know that social media can be a real time-drain. Not to mention, it’s a brain-drain as well. You know how it goes, you sign on, planning to post a … Continue reading “Sidekicks – How to Outsource Your Social Media Management to a VA”

Running an Amazon store can be an excellent source of revenue –with the average third-party Amazon seller generating $9,583 per month! But if you’re anything like most Amazon sellers –you’ll soon find that running an Amazon storefront takes time –and lots of it. Even simply keeping up with the administrative behind-the-scenes tasks can quickly eat … Continue reading “How to Outsource Your Amazon Management to a VA”

For time-crunched business owners today, outsourcing is quickly becoming a viable option –an opportunity to delegate many time-consuming tasks, without having to hire full-time staff. One task that’s increasingly being outsourced today –is customer service. While outsourcing customer service is often thought to be the domain of big business and large corporations, increasingly, smaller –and … Continue reading “How to Outsource Your Customer Service to a VA (Dos and Don’ts)”

No matter what your abandoned cart rates are, there’s a good chance you could be doing better. As mentioned in my previous article on cart abandonment, the average online cart abandonment rate, according to research by Baymard, is around 70%. And for most e-commerce stores, a high rate of abandonment is something that comes with the territory of having … Continue reading “Six More Ways To Recover Abandoned Carts”

Thinking of offering financing to your customers? You should be! While financing has long been a mainstay for brick-and-mortar shops, this tactic is starting to grow in popularity for big-name online retailers as well –from Best Buy to ASOS –to Amazon and its Visa rewards program. But while larger companies are getting on board, smaller … Continue reading “Can Offering Financing Help Your Conversions?”

Getting customers to return –again and again, is the goal of every business –or at least it should be! But while generating repeat business is essential for most companies’ long-term growth –it’s also something that can be tremendously difficult to achieve. Even for companies that provide products that are needed on a regular basis –think: … Continue reading “Recurring Revenue Streams: The Holy Grail of Physical Business Companies”

Normally I don’t do guest posts on my blog, but when I found out my friend Diana House had recently sold her company, I wanted to get her perspective on what she thought her super power was. Spoiler alert: it’s E-commerce Finance. In this article, Diana shares some really great insight into structuring the finances … Continue reading “The Ultimate Guide to E-commerce Finance”

There’s never been a better time to launch an e-commerce store. Thanks in large part to the abundance of varied and invaluable tools that are readily available; it’s easier than ever to start a web-based business. However, just because it’s simple enough to get stated, doesn’t mean that it’s easy to find success. As is … Continue reading “The Best Tools for E-Commerce Startup”

As you probably already know, Google’s latest algorithm update (August 1, 2018) was fully rolled out a few weeks ago. Chances are your website may have experienced a dip in traffic. Maybe, though, the opposite is true, and you were one of the few who saw an increase. (If you were so fortunate, share with … Continue reading “Google’s Latest Algorithm Update – What’s It All Mean? (August, 2018)”