Gary Nealon's Blog

Why would you want to go to a trade show in China? The real question is why wouldn’t you? Whether you’re a seasoned traveler or rarely venture outside of your own state, if you regularly order products from China, or are considering doing so, there are a number of reasons for you to consider attending … Continue reading “Attending Trade Shows in China: What You Should Know”

We all know that social media matters. Sure, it’s not ABSOLUTELY necessary to have a social media presence, but to be honest, it’s pretty damn important. By now almost every company recognizes the value in having a strong social media strategy, and has set up a Facebook business page and maybe even created an Instagram … Continue reading “How to Keep Up With All the Emerging Social Media Platforms”

As much as we try to treat them that way, not all customers are created equal. Your customers vary considerably across the board in terms of challenges, costs, and yes, even value. As entrepreneurs, we spend a lot of time finding new customers and looking for ways to keep the profit rolling in. And while … Continue reading “Lifetime Value Vs. Profit”

While many companies feel that the key to successful advertising is getting the word out to as many people as possible, this isn’t exactly the case. The truth is that by throwing your net too wide, you risk catching the attention of all kinds of people. This might sound great –but the reality is that … Continue reading “Market Segmentation”

You’re doing your best, putting in the hours, and working hard to make sure you maintain a strong web presence. You’ve got a website up and running, have a strong content marketing strategy, and have even been dabbling with social media advertising. Chances are, you’ve got traffic rolling in, and are seeing a steady stream … Continue reading “The Importance of Split Testing”

There are only so many hours in the day, even though the number of things that you need to finish just keeps on growing. If you find that your list of tasks is taking longer and longer to finish –it could be a sign that it’s time to step back, and look into outsourcing some … Continue reading “Why You Should Think About Hiring a VA (Virtual Assistant)”

As Amazon continues to expand, it would appear that this giant is the defacto shopping center of the internet. In terms of traffic, Amazon’s beaten eBay –and is still continuing to grow. And e-commerce sellers are jumping on the bandwagon in droves. Independent sellers account for over 45 percent of the total number of items … Continue reading “Is Amazon Still the Best Place to Start Selling?”

Also known as: Selling your brand, not the product! For most e-commerce stores, the struggle to make it is real. There are bills to pay and targets to meet, and when that doesn’t happen you can quickly find yourself in the red, losing money, struggling to stay afloat, and trying to figure out where it … Continue reading “Building a Brand Versus Selling a Product”

Everyone wants their website to look its best, but a good website goes a lot deeper than aesthetic appeal. You can have the hottest website on the block but if it doesn’t have any of the characteristics that provide a great user experience (UX) –ease for use, simple navigation, and a straightforward design that makes … Continue reading “8 Critical Components of an Optimized Website That You Need to Know”

If you’re anything like most e-commerce store owners –you’re always on the lookout for ways to grow your business and maximize your profits. After all, growth is an essential part of well, staying in business –and staying competitive. While there are a number of ways that you can increase your e-commerce store’s revenue, there’s one … Continue reading “Auto-Ship Programs: Are They Right for Your Business?”