While many companies feel that the key to successful advertising is getting the word out to as many people as possible, this isn’t exactly the case. The truth is that by throwing your net too wide, you risk catching the attention of all kinds of people. This might sound great –but the reality is that … Continue reading “Market Segmentation”

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Everyone wants their website to look its best, but a good website goes a lot deeper than aesthetic appeal. You can have the hottest website on the block but if it doesn’t have any of the characteristics that provide a great user experience (UX) –ease for use, simple navigation, and a straightforward design that makes … Continue reading “8 Critical Components of an Optimized Website That You Need to Know”

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If you’re anything like most e-commerce store owners –you’re always on the lookout for ways to grow your business and maximize your profits. After all, growth is an essential part of well, staying in business –and staying competitive. While there are a number of ways that you can increase your e-commerce store’s revenue, there’s one … Continue reading “Auto-Ship Programs: Are They Right for Your Business?”

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