Gary Nealon's Blog

When it comes to content marketing, it’s safe to say that looks definitely matter. Think your audience is shallow? Maybe. But the truth is that online, our attention spans just aren’t that long. The content of your article might get them to your page, but good design, largely, is what will keep them there. We … Continue reading “How to Format an Article: 10 Tips”

What’s the hardest position fill in any business? Most companies today struggle to find a good marketing manager! It’s not uncommon to find companies who’ve gone through the process of hiring an employee –or several, or perhaps have even gone through multiple agencies –with no success. None of the experts seem to work very well, … Continue reading “Why Hiring a Marketing Consultant Makes Sense for Your Business”

“There is no more effective way to empower people than to see each person in terms of his or her strengths.” –Clifton Strengths Have you ever hired the wrong person? Or to put it another way –have you ever hired the right person for the wrong job? Hiring is an art as much as it … Continue reading “The #1 Trick for Finding Amazing Employees”

As any entrepreneur could tell you, once you launch your own business, the lists of tasks that need to be completed quickly start stacking up! It’s easy to get caught up in this cycle too –no matter how many tasks you cross off or things you accomplish, more things come up to quickly take their … Continue reading “10 Easy Steps to Free Up Time on Your Calendar”

You know how it goes. You start out in the morning, ready to go –with all of the tasks that you need to get done weighing heavy on your mind. When you get to work, you’re able to finish a few of the things on your list –but then something happens –you get distracted. Maybe … Continue reading “4 Time-Drains That Are Stealing Your Day”

If you’re a business owner or entrepreneur, odds are you’re overworked. It’s not easy being the head honcho. One of the biggest obstacles that any owner or manager needs to overcome determining how to go about delegating tasks and responsibilities. Second to that, is recruiting talented employees. When building your dream team, it is paramount … Continue reading “11 Big Mistakes Business Owners Make When Hiring New Employees”

With 50% of the workforce today telecommuting in at least some capacity, there’s a good chance that some of your team are –or may soon be operating remotely as well. While overseeing a remote workforce may seem difficult if you’ve never hired a virtual worker before, the truth is that it’s no more challenging than … Continue reading “11 Tips for Managing Remote Employees”

If you have a web business or an e-commerce store, then you’ll definitely way to consider utilizing LinkedIn as an advertising platform to reach your customers. While LinkedIn is an oft-overlooked marketing channel, with the right approach, it’s one that can prove to be tremendously lucrative. If you’re looking for a demographic with disposable income, … Continue reading “What E-Commerce Stores Should Know About LinkedIn Advertising”

For businesses in the digital age, a good marketing strategy is where it’s at. Marketing is your key to being found, and ensuring that your message reaches your target audience – resonating with them, drawing them in, and leading to conversions. But for most business owners, it can be difficult to know where to begin. … Continue reading “How to Find and Hire a Marketing Expert for your Team”

Social media is the place to be when it comes to getting the word out about your products or services. But despite its tremendous popularity, professionals know that social media can be a real time-drain. Not to mention, it’s a brain-drain as well. You know how it goes, you sign on, planning to post a … Continue reading “Sidekicks – How to Outsource Your Social Media Management to a VA”