Gary Nealon's Blog

SEO. You’ve heard of it, but does it really matter?    The short answer: yes, it does. A strong SEO strategy not only allows you to boost relevant traffic, sales, and profits, it also allows you to get extremely targeted with your marketing approach.    The truth is, a high percentage of your prospective customers … Continue reading “SEO Tips: Help Your Content Rank Better”

Most people don’t realize it, but one of the fastest ways to achieve revenue growth is through acquisition.    The traditional method of sales and marketing might sound like a safer, surer bet, but in many cases, a merger or acquisition can actually prove to be a far more efficient route to both revenue growth … Continue reading “The Challenge of Merging Multiple Businesses”

The average person spends two hours and 22 minutes each day on social media.    And memes are a major part of that social media experience. Every social media outlet is flooded with them, from the mighty Reddit to the possibly outdated Facebook. Bad Luck Brian, Success Kid, and Grumpy Cat…they’re a part of our … Continue reading “Meme Marketing: What You Should Know”

It’s the age-old debate: how much information should you share with your team?   While it was once standard practice to keep employees in the dark about everything from revenue and salaries, to mergers and acquisitions, today, there’s a new trend that’s taking place: transparency in the workplace.    Thanks to the rise of websites … Continue reading “How Much Information to Share With Your Employees”

Billions of internet searches are conducted every day on Google. Of these, mobile search now accounts for more than half (51%), with desktop search at about 45% and tablet search at about 5%. Most online experiences start with a search engine, with nearly 75% of searchers heading to Google to begin their search. That’s a … Continue reading “Easy SEO Strategies”

This resource section is designed to provide you with ongoing training and support, giving you tools and techniques you need to scale your business and operate as efficiently as possible. If you have any questions or comments, don’t hesitate to reach out to me directly. My goal is to help you succeed. Let’s do this … Continue reading “Customer Pain Points and Reasons for Buying”

It’s safe to say that the internet has completely reinvented shopping. E-commerce allows us to save money and access more products than ever before. Online shopping provides conveniences, such as unrestricted store hours and the ability to shop from home, not to mention the ability to price check. With about 1.3 million e-commerce retailers in … Continue reading “Growing Your Revenue”

These days, it’s safe to say that if you don’t have a keyword strategy, then you don’t have a digital business. And if you haven’t yet made long tail keywords part of your strategy, you’re missing out on a tremendous opportunity to stand out from the competition and get found by potential customers in search. … Continue reading “Create a Laser-Targeted Keyword Strategy Using Long Tail Keywords”

Video 8.0 Customer Demographics and Buying Behavior (Time 9.04) For every SMB, understanding customer demographic and buyer behavior is crucial for growth. Without this  valuable information, you’ll be operating on guesswork and hunches alone; which may yield positive results some of the time, but not always. On the other hand though, having a clear understanding … Continue reading “Customer Demographics and Buying Behaviors”

As a SMB, then you’re always looking for new ways to drum up publicity and drive relevant traffic your way. Two of the best opportunities for generating immediate interest today are influencers and social media networks. The right influencers and a strong social media presence can help drive more business your way. In fact, there … Continue reading “Finding Industry Influencers and Social Media Groups in Your Niche”