Oct 11, 2018

Six Ways To Reduce Cart Abandonment

Cart abandonment doesn’t happen all that often in brick-and-mortar stores. But the relative ease of online shopping means that in the e-commerce realm, it’s an all too common occurrence. In fact, the average online cart abandonment rate currently stands at about 70%.

While that statistic may seem like cause for alarm, there are a number of simple things you can do to keep your abandoned cart rates down. In most cases, it’s a simple matter of design and making the checkout process easier and more straightforward.

With this in mind, here are a few ways that you can reduce cart abandonment and help more buyers — and their full carts — make it through the checkout process successfully.

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