Six Ways To Reduce Cart Abandonment
Cart abandonment doesn’t happen all that often in brick-and-mortar stores. But the relative ease of online shopping means that in the e-commerce realm, it’s an all too common occurrence. In fact, the average online cart abandonment rate currently stands at about 70%.
While that statistic may seem like cause for alarm, there are a number of simple things you can do to keep your abandoned cart rates down. In most cases, it’s a simple matter of design and making the checkout process easier and more straightforward.
With this in mind, here are a few ways that you can reduce cart abandonment and help more buyers — and their full carts — make it through the checkout process successfully.
Gary is the President of Nealon Solutions, offering strategic marketing consulting services designed to help scale eCommerce businesses. He built two multimillion-dollar businesses in two completely different niches, with RTA Cabinet Store reaching the Inc. 500/5000 list. He has helped over 150 e-commerce companies scale from 6-7 figures, to 8 figures using strategies and processes he has perfected over the years.
Gary is the co-founder of Pawzitivity Pets, which owns several pet supplement companies, as well as several blogs. He also owns Sidekick.co, a virtual assistant company. He recently co-founded Lakehousecapital.io, which helps connect companies that are looking to raise money, find institutions that are looking to invest in companies.
Gary is the author of Notes to A Young Entrepreneur, a book he wrote to help young kids learn about entrepreneurship. In addition to the content on this blog, Gary often writes for Forbes, Medium, and several other major media outlets.