Last Updated: May 27, 2022

With the internet completely saturated with marketing messages, standing out from the crowd can be difficult for startups and entrepreneurs. This is why, in many cases, if you want to stand out you’ll need to pay to play. This means investing in advertising and promotional strategies that’ll help to give you an edge above the crowd.

But where should you start? To help your startup find advertising methods that are cost-effective, drive sales, and attract new customers, we’ve rounded up ten articles this week that are focused on advertising for entrepreneurs.

From using organic social media to advice on working with influencers, new Google ad updates, video advertising, and more, this week’s experts have plenty of advice to share.

So, let’s dive in.

  1. 6 Free Advertising Ideas to Grow Your Business” by Karen McCandless 

Twitter | Website

Kicking things off this week with six free advertising ideas to grow your startup was freelance content strategist and digital marketer Karen McCandless, who is sure to steer your advertising in the right direction in the early stages of your business.

McCandless covers both digital and physical advertising techniques in her article, such as simply attending networking events to spread the word about your business, or writing guest posts on industry news sites. Perhaps the most beneficial idea she covers is optimizing your Google My Business profile to have your business appear on Google Maps and Search, while boosting SEO in your local area. 

Although McCandless seems to cover fairly basic advertising ideas, these are techniques that, when used right, can be incredibly effective. Is your startup making the most of the free advertising ideas covered in her article?

  1. Advertising Trends from DTC Brands in 2022” by Armando Roggio

Twitter

A great way for entrepreneurs to learn and grow their business is to look at what larger companies are doing with their marketing, which is usually in line with industry trends. Covering just that this week was Practical Ecommerce contributor Armando Roggio, who dove into some of the current advertising trends from leading brands.  

Roggio’s article looks at five different advertising trends that many larger companies are currently engaging in, such as 360 advertising which aims to reach consumers at almost all contact points, contextual advertising to find new customers, and working with influencers to advertise. 

Keeping up to date with industry trends is always beneficial when crafting marketing strategies, especially for small business owners wanting to stay relevant. Be sure to check out this article this week.

  1. How to Do Digital Marketing in the Age of Privacy” by Shama Hyder 

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Very soon, third-party cookies, which businesses have relied on for years to deliver and track highly-targeted ad campaigns, will be phased out as the internet moves to protect user privacy. But what will replace them? Answering just that question this week was founder and CEO of Zen Media, Shama Hyder.

According to Hyder, digital marketers are already starting to use new tools and strategies to collect customer advertising data for when third-party cookies go for good. Some of these techniques include contextual targeting, email lists, and organic social media. 

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For entrepreneurs to be successful in the next few years, it’s important that they keep up with digital changes, such as third-party cookies, especially as we begin to enter Web 3.0. For more information about how new internet privacy laws could affect your small business, be sure to give this article a read. 

  1. Why Advertising Will Never Die” by Tom Roach 

Website

It’s likely that you’ve come across headlines recently that claim advertising is dead. However, VP of brand strategy at Jellyfish, Tom Roach, is of the complete opposite opinion, which he shared in his fascinating article this week. 

In the article, Roach stresses the reason why the idea that advertising is dead has remained so persistent is because traditional advertising methods have been overtaken by the rise of social media. However, instead, he believes that the takeup of social media is the entire reason it’s thriving – which has left businesses with more ways than ever before to advertise and reach potential customers. 

“Paid advertising in its huge variety of forms continues to provide a consistent, regular, controllable way of getting a company’s core message in front of new audiences that no other marketing communication can match,” concludes award-winning communications expert Roach. To explore Roach’s fascinating viewpoint further, be sure to give this article a read. 

  1. Google Unveils New Ads Manager Tools for Video Ads” by Brooke Osmundson 

Twitter

Of the many types of digital ads used today by marketers and brands, Google video ads are one of the more cost-effective and beneficial methods. However, measuring their success had been quite difficult up until this week, as Google has just announced a new array of tools to help manage video ad campaigns. Covering the news was digital marketing leader at Smith Micro Software, Brooke Osmundson

Osmundson goes into great detail with everything you need to know about these new tools, such as how to use the new Programmatic Video Health Tool to better understand video insights, and the YouTube Ads Delivery Tool to test ad delivery in real-time on the site. 

Video ads are a great way to reach specific audiences to drive sales and increase your customer base. Forunately, they are now even easier to track, making it the perfect time to give them a go. Check out Osmundson’s article to find out more. 

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  1. Powering Your Marketing With Video Ads and Video (Social Media) Posts” by Paroma Sen

Twitter | Website

Now that we know that it’s becoming easier to track video ads, it’s time to take a look at why you should be creating them. Director of strategy at iTech Series, Paroma Sen looked into video advertising this week and it’s sure to convince you to dive in. 

According to Sen, due to the rise of video and multimedia-based social platforms such as TikTok and Instagram, video advertising has become an incredibly popular technique used by brands. So much so that digital ad spending has increased by 50% since last year. She then offers some tips on how to create winning video ads, such as knowing what platforms your audience uses. 

Video content is in demand and here to stay, concludes Sen. Are you advertising with video content? If not, be sure to check out this article to get started. 

  1. The Evolution of Advertising in Web 3.0: Navigating The Changes In The Metaverse” by Candice Georgiadis 

Twitter | Website

The rise of Web 3.0 is changing the game big time for digital advertising, which is becoming increasingly important for entrepreneurs to be across when starting a small business. Fortunately this week, founder of Digital Day Agency, Candice Georgiadis wrote a fantastic article on how advertising is evolving alongside the next generation of the internet which is sure to guide you in the right direction. 

Georgiadis starts by covering what Web 3.0 and the Metaverse entail and how it’s changing the dimensions of advertising, such as focusing on interoperability and cross-platform collaborations. She then outlines some new digital tools that she expects will be used to create advertisements within the Metaverse, including VR adverts, in-game ad modeling, and user-driven ads. 

The evolving state of the Metaverse is an important consideration for any business owner, especially those looking to engage in entrepreneurial marketing and pave the way for other businesses. Be sure to check out this article to find out more about how it’s shaping digital advertising. 

  1. The 3 Biggest Challenges to Marketing in the Metaverse” by Lion Shirdan

Twitter

Sticking to the subject of the Metaverse and looking at some of the biggest challenges it will bring to entrepreneurs and small businesses was founding partner and CEO of UPRISE Management, Lion Shirdan for Entrepreneur Magazine this week.  

The three main challenges that Shirdan notes in the article include deciding which metaverse to market in, understanding the means of engagement to decipher how and what to advertise, and finally, gauging this performance. 

Businesses and brands both big and small are starting to prepare for what the Metaverse may bring, whether that be changes on how to advertise to reach potential customers, to whether or not they enter the Metaverse at all. If you’re starting to consider how your brand may have to shape its marketing to suit the Metaverse, be sure to give this article a read.

  1. How to Run Instagram Influencer Marketing Campaigns in 2022” by Anna Sonnenberg 

Twitter | Facebook

One of the most popular advertising techniques today is influencer marketing. However, finding the right influencer and then getting the campaign right is never easy. To help you get started, director of digital marketing at Sonnenberg Media, Anna Sonnenberg, wrote a fantastic guide on Instagram influencer marketing this week. 

Sonnenberg first looks at the benefits of using influencers, such as it is helping introduce your business to new audiences and building credibility and trust. She then covers some tips on how to find the right influencer to suit your brand and its needs, before finally offering advice on how to work with them and create results-driven campaigns. 

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Advertising with influencers is becoming more and more common by the day. To find out more about how your brand can engage in influencer marketing to drive sales, increase customer loyalty, and locate new customers, check out this fantastic guide.

  1. How to Plan Your Startup Social Media Strategy” by Daniel Martin 

Twitter

For entrepreneurs launching a startup, social media is one of the best places to begin advertising and marketing. However, creating a social media strategy when first starting out is never simple. Thankfully, co-founder of Content Marketing LLC, Daniel Martin, is here to help any small business owner out this week with a clear and straight-to-the-point guide on how to plan a startup social media strategy.

Martin’s guide starts with the basics of using social media today and the four core areas your business must consider, including setting goals and objectives, defining your audience, choosing your social platforms, and then constantly checking in on your analytics. He then lists several tips to guide your social media strategy, such as remaining consistent, using visuals and videos, and analyzing your competition. 

Having success on social media today almost never comes down to luck, and instead requires hard work and insightful thinking to achieve the results you want. If you’re about to launch on social media, be sure to check out Martin’s article. 

The Next Step: Advertising with Influencers

One of the more beneficial and popular digital advertising techniques today is influencer marketing due to its overwhelming benefits, such as improving customer loyalty, driving new customers, and increasing sales. 

Here’s how you can get started working with influencers: 

Step One: Do some research on the top influencers in your industry niche. To do this, you can use influencer tools of databases, search with hashtags on social media, scan competitors’ mentions and tags, or use an influencer agency. 

Step Two: Once you’ve found your ideal influencer, the next step is to reach out to them to see if they would be interested in working with your brand. Be sure to have a rough plan and offer in place to encourage them to join forces with you. 

Step Three: Once the influencer has accepted and both parties have come to an agreement, it’s time to implement your strategy. Check out this article for some influencer campaign ideas to get you started. 

Pro Tip: When working with influencers, the most important tip is to find an influencer that’s suited and engaged with your target audience, or you could miss the mark and advertise to a completely uninterested audience. The best way to work this out is to look at who their followers are, the types of content they post, and what brands they have worked with in the past. For more information on how to find the right influencers for your brand, give this article a read.

Coming up with a results-driven social media strategy is never easy. If you could use some help getting started, reach out today for your free 20-minute consultation, and let’s start building your plan together.

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