Last Updated: Feb 26, 2022

Digital marketing is always changing, with new trends and platforms popping up almost every day. It’s important for marketers to stay up to speed so they can adapt their marketing and advertising strategies accordingly. One method to stay in the loop is to listen to what leading figures and industry experts have to say. 

This week these experts had plenty of tips and tools to help drive your marketing strategies in 2022, including how to create winning video content, the best social media management tools to get started with, how to market on TikTok, and using outbound marketing in an increasingly inbound world. 

So, without further ado, let’s take a further look at the top ten ecommerce articles from the week to improve your marketing and advertising strategies. Many of these are focused on small business marketing, but in most cases, they’re strategies and tools that any business can benefit from. Let’s dive in now.

  1. 10 Small Business Marketing Strategies That Actually Work” by Christian Nwachukwu 

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Knowing where to start is the hardest task for many businesses when it comes to marketing because of the enormous range of strategies that you can choose from. Here to help you narrow your options down this week was entrepreneur Christian Nwachukwu, with ten small business marketing strategies that actually work. While these tips can be used for startups and small businesses, most of them are useful for companies in the growth stages as well. It’s a good recap that you can use to make sure you’re covering all of your bases. 

Number one on Christian’s list may seem obvious, but it is possibly the most important – knowing your audience. By narrowing down who you are targeting, not only will it help you work out where to focus your marketing but it is also a guaranteed way to boost results. Other strategies include cold email marketing, social media advertising, and connecting with local businesses. 

  1. 5 Easy Tips To Start Marketing Your Small Business” by Sophia Cook 

For those just starting their business, creating a marketing plan might feel quite daunting. But it’s not as difficult as you might think according to Daily Bayonet’s Sophia Cook who shared five easy ways to start marketing your small business this year. 

In Cook’s opinion, digital marketing has become fairly straightforward, where you no longer need to hire a marketing firm to get the job done. Her first tip is to identify your brand, which will help identify your unique selling position online. Following that she advises building an efficient website, setting up social media accounts, trying out sponsored posts, and finally to start engaging.

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Chances are that if you’re a startup, you’ve already built a website and begun branding, which means you’re already halfway there. The next step is to start advertising and engaging on social media. Be sure to check out Cook’s article for some additional tips on how to do so. 

  1. 20 Best Social Media Management Tools for Small Businesses” by Jennifer Maria 

Once you’re ready to start marketing on social media, you’re going to need some tools to help you out. Blogger and marketer Jennifer Maria covered the subject this week with 20 of the best social media management tools for small businesses, but again, a lot of these are useful for businesses of any size.

Before diving into her recommended tools, Maria lays out why social media management is important, such as helping with brand awareness, building customer loyalty, staying consistent, and accessing and using important analytics. She then lists some tools to help you achieve this, including SocialBu, Sprout Social, and Crowd Fire

Social media management tools are always a good idea, particularly if you’re short on time like most business owners. If you’re in the process of choosing a social media management tool, Maria’s list is a great place to start looking. 

  1. The Latest Marketing Trends & Predictions for 2022” by Neil Patel 

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If you’ve got a sound marketing strategy in place but want to take it to a new level, a great next step is to look at current marketing trends. Here to help you out this week with an incredibly in-depth and detailed list of marketing trends and predictions for 2022 was marketing expert Neil Patel

In the article, Patel breaks down each trend and gives an example of a company currently executing it effectively. Some of these trends and predictions include using consumer-driven content, social e-commerce, and the growing influencer economy. 

Online trends are changing all the time, which is why it’s important to keep an open mind when it comes to advertising and marketing online. Be sure to check out Patel’s article this week to see what’s in store when it comes to marketing in the months ahead.

  1. 7 Types of eCommerce Videos Your Website Needs to Increase Sales” by Donna Maurer 

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One of the major trends that many experts have noted as important to watch out for this year is video content. If you’ve been wanting to give videos a shot but don’t know where to start, content creator Donna Maurer’s article this week covers seven types of ecommerce videos for your website that are sure to help you out. 

Firstly, Maurer gives valid reasons as to why you should be creating ecommerce video content, stating that 81% of marketers have noted that ecommerce videos have helped increase sales. She then lists several different types of video content to try, like unboxing videos, a feel-good story, and interactive videos. 

Video content is a great tactic to consider because of its versatility. But ensuring you have the right kinds of content is the real trick. Check out Maurer’s article for some ideas on where to start. 

  1. Why Animated Explainer Videos are Instrumental for Your Small Business Marketing” by Ben Seidel 

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Sticking to the subject of videos was marketer Ben Seidel, with a fantastic article on why animated explainer videos are instrumental for your small business marketing.  

As Seidel puts it, “An animated explainer video is a short, engaging video that is used to explain or present something about a business.” And there are plenty of reasons you should give them a try, as Sidel lists in the article, such as their ability to boost conversion rate, capture your audience’s attention, and easily convey the message of your brand.

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Chances are, you’ve already seen plenty of these kinds of videos around due to their popularity. So why not give explainer videos a go yourself as part of your digital marketing efforts? To get started, give Seidel’s article a read and then dive into creating!

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  1. 10 TikTok Marketing Tips & Best Practices” by Jason Zotara

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It should be clear by now that video content is all the rage. One popular social platform that’s solely focused on video is TikTok, which brands and businesses both big and small are now flocking to. Digital marketer Jason Zotara gave the rundown on how you can use TikTok to engage with your audience. 

Top on Zotara’s list is to take advantage of existing trends on the app. “TikTok’s algorithm prioritizes content based on popularity and the number of views. Therefore, marketing teams should utilize trending hashtags and memes to create relevant content appealing to their target audience,” says Zotara. Other tips include using partnerships to boost brand awareness, connect through CTAs, and creating authentic content. 

Tiktok is becoming a more popular avenue used by marketers to reach their audience. Are you ready to give TikTok a go and produce some creative video content? Be sure to check out Zotara’s article.

  1. Video Marketing KPIs That Are Crucial for Your Campaign” by Osama Khabab

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What’s the point of producing video content if you’re not getting any results? One way to measure your success is by viewing your video content key performance indicators (KPIs), which content marketer Osama Khabab covered this week on Entrepreneur

According to Khabab, it would be counterproductive to measure all your video KPIs because there are so many. The trick is to perform an analysis campaign based on what you’re trying to achieve through your video content. He then suggests three different analysis campaigns and the relevant KPIs to measure to track your results. This includes an awareness campaign to understand the interest in your brand, a consideration campaign to try to nudge people to research your brand further, and a conversation campaign to get customers to take a specific action. 

Have you been producing video content but not checking in on your results? If so, now is a good time to start. Take a further look at Khabab’s article to find out how.

  1. Outbound Marketing In an Inbound World” by Armando Roggio 

Twitter 

It’s true that inbound marketing, like social media and SEO, have been all the rage for almost the past ten years. However, that doesn’t mean that outbound marketing, such as cold calling, billboard advertising, and cold emailing, is dead. In fact, marketer Armando Roggio argues the opposite in his article this week. 

According to Roggio, “A few facts demonstrate that advertising (outbound marketing) is growing.” He then lists several examples of modern outbound marketing techniques and companies that have generated a growing advertising revenue in the past few years, such as Amazon Ads, Google Ads, and Facebook Ads, while giving some opinions as to why that might be. 

Although social media and SEO may seem like all the rage right now, Roggio argues that outbound marketing techniques are still worthwhile. The key is to take a balanced approach. 

  1. Social Media Marketing Is Essential For Local Businesses. Here’s Why.” by Alexandra Tachalova

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Unless you’ve been living in a cave, it’s likely you know the importance of establishing your target audiences when it comes to social media. However, have you considered targeting your local community? If not, you may want to start doing so after reading digital marketer Alexandra Tachalova’s article on the subject this week. 

In the article, Tachalova notes many reasons why you should use social media marketing locally, such as using it as a tool to build a word-of-mouth reputation which can then turn into free advertising for small businesses. She then gives some helpful advice as to what platforms to keep updated to build such a local following, and the types of content that will keep them engaged.

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Harnessing the power of your local community can be incredibly beneficial for small businesses, and not just for brick-and-mortar shops, either. People love to support local, whether online or in-person. And social media is the perfect place to do so because of its community-focused nature. Give Tachalova’s article a further read if you’re ready to give local social media a go.

The Next Step: Effective Advertising With Video Content 

Almost every marketing tip, resource, guide, and prediction emphasizes the importance of including videos in your marketing approach right now. From TikToks, explainer videos, social media stories, and live streams, there are plenty of ways to produce video content to better connect with your audience and boost sales.

Ready to give video content a go? Here’s how to get started.

Step One: Take a look at how and what video content relevant competitors are producing and reshape it to suit your brand.  

Step Two: Decide what platforms you will distribute your content through; remember where your audience is located and don’t stretch yourself too thin at the start.

Step Three: Decide on the type of video content you want to produce (deciphering your distribution platforms should have narrowed this down already) and start creating.

Tip: Video content is great because it can be shared and reshaped across many different platforms. For example, if you choose to do a product demonstration video for YouTube at first, you can then easily take snippets of that and remodel for an Instagram reel or TikTok. And that’s only just getting started! 

Reach out today for your free 20-minute consultation and let’s find some strategies that you can employ that’ll help your company to grow. 

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