MOI- Metrics of Instagram: How To Optimize Your Instagram Presence Using Analytics

We all recognize the value in maintaining a presence on at least a couple social media platforms.   But I’ve got some hard news for you.   Unless you’re using analytics or some sort of tracking system, you’re probably just wasting your time.   How can I make such a bold statement?   Simple: if … Continue reading “MOI- Metrics of Instagram: How To Optimize Your Instagram Presence Using Analytics”

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If Content is King Then, Diversification of Content Builds the Kingdom

Nearly two decades ago, Bill Gates proclaimed that, “Content is King.” It’s hard to believe it, but that was in 1996. Ever since this prophetic statement, content’s been ruling the net!   But while it’s certainly true –that content is the mighty ruler of the internet, there’s one important and often-forgotten caveat: content is only king if … Continue reading “If Content is King Then, Diversification of Content Builds the Kingdom”

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Five Steps to Overcoming the Inevitable Challenges Faced By Entrepreneurs (Steps 3 thru 5)

“Through the pursuit of greatness I have learned that my mind can be my greatest friend or may be my greatest adversary, but the mind of a trusted friend has always been the great negotiator of the two” -Unknown   I hope you got some great value out of steps one and two. I am … Continue reading “Five Steps to Overcoming the Inevitable Challenges Faced By Entrepreneurs (Steps 3 thru 5)”

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Five Steps to Overcoming The Inevitable Challenges Faced by Entrepreneurs (Steps 1 and 2)

“Out of adversity comes opportunity” – Benjamin Franklin   Growing up, I always knew that I wanted to be an entrepreneur. But when you’ve got a huge dream and an even bigger vision; you don’t always think about the challenges that could arise along the way. Like many entrepreneurs, I had to learn a lot of … Continue reading “Five Steps to Overcoming The Inevitable Challenges Faced by Entrepreneurs (Steps 1 and 2)”

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Did You Get My Email? The Components of a Successful Email Deliverability Strategy

Get our 10 minutes to Improved Email Deliverability guide delivered right to your inbox. Have you gotten an email today? Of course you have, probably several. If you haven’t, let me know, and I’ll send you one!   If you’ve heard recently that email is dead, know this, email didn’t die. It’s alive and well. … Continue reading “Did You Get My Email? The Components of a Successful Email Deliverability Strategy”

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How to Integrate Instagram Into Your Social Media Marketing Plan

Integrating Instagram into your social media strategy?   Let’s face it –that sounds a bit boring. Almost techy –or salesy, like integrating a data plan or cable package, or maybe migrating some files. But the truth is that integrating Instagram –isn’t as complicated as you might think. And it’s certainly not techy! It’s simple –and entirely pain-free. Once … Continue reading “How to Integrate Instagram Into Your Social Media Marketing Plan”

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The One Letter That Can Break Your Search Engine Rankings

There’s a good chance that you’ve seen the small green lock icon that appears in the address bar of websites that you visit.   This icon indicates that all communications between your browser and the website are encrypted, or secure as the page is using HTTPS (Hypertext Transfer Protocol Secure).   Put simply, HTTPS encrypts … Continue reading “The One Letter That Can Break Your Search Engine Rankings”

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