Gary Nealon's Blog

Last April, Google dropped a new search algorithm update that affects a very specific type of content: product reviews. And just a few weeks ago, a Product Reviews Update 2.0 was released with a few additional guidelines. Running a Google search before hitting the add to cart button has become part of the buyer’s journey. … Continue reading “Google’s Product Reviews Update”

  We all know how fast the ecommerce industry changes. Every day, new updates for social media are released, marketing strategies are updated, and SEO requirements change. One way to keep up to speed is by reading what leading figures and other professionals in the industry have to say.   I do a lot of … Continue reading “Top 10 E-Commerce Marketing Articles of the Week – Marketing Strategies to Pay Attention To”

Shopify is currently the largest ecommerce platform in the United States and it’s easy to see why. It’s a hassle-free way to get your online store up and running in no time, with no need for coding expertise, outside domain hosting, or a web developer.  Aside from the basic Shopify functionalities, one of its biggest … Continue reading “Top Apps to Integrate Into Shopify”

When you hear the word “entrepreneur,” what comes to mind? Chances are, “risk-taker” is somewhere in that list. The truth is, risk-taking is central to every entrepreneur’s journey, but that doesn’t mean that you should always dive into everything headfirst. The secret to success is calculated risk-taking: being able to do a careful risk assessment, accurately calculating … Continue reading “How Calculated Risk Could Grow Your Business”

    Imagine for a minute that you’re looking for a new case for your laptop. As you browse through Amazon, a few options pop up with different reviews. Your eyes are immediately drawn to all the stars on the page.    One case has an average of two stars with 45 reviews while another … Continue reading “Using Customer Testimonials as Social Proof”

    Sometimes, we have to learn things the hard way. But not always. In this round-up, we feature advice from TEN marketing experts. Gain an inside perspective as they share their biggest marketing mistakes, or the biggest mistake they’ve seen in their marketing careers. See which common issues you’ll want to sidestep and where … Continue reading “10 Marketing Experts Share Their BIGGEST Mistakes – And Some of the Marketing Mistakes They’ve Been Seeing”

every small business needs advertising and media coverage to get their business noticed. Here are some resources for finding press coverage

One of the most efficient and cost-effective ways to grow your business today is via social media.  But only if you’re doing it right.  At its best, social media can be a great way to connect with potential customers, cultivate a following, draw new prospects in, and even make sales. At its worst, it can be … Continue reading “Influencer Marketing 101: Using Influencer Marketing to Build Credibility”

Most of us would love to rank at the top page of Google for extremely popular keywords. But that coveted spot, in most cases, just isn’t possible. There’s a tremendous amount of competition out there when it comes to most keywords, and those popular, high-volume, short tail keywords are almost impossible to rank for.   … Continue reading “How to Find Long Tail Keywords”

What, exactly, is it that motivates people to buy?  What will transform a casual visitor into a buyer? What motivates them to add something to their basket, and then to go on through with their purchase? Getting people to move through the buyer’s journey is no easy feat. The difference between companies who succeed and … Continue reading “How to Motivate People to Buy Your Product or Service”