Gary Nealon's Blog

When QR codes first came out, most people thought they would just be a fad and not a real business must-have. But today, QR codes (Quick Response Codes) are just about everywhere. You’ll find them on restaurant menus, on invoices from an online order, or printed on food packaging and clothing tags. These small black … Continue reading “Integrating QR Codes Into Your Ecommerce Business”

Buying vs Building? It is a question I get a lot, and everyone has their own perspective on it. Here are some points to consider when deciding whether to buy or build

“Want to boost your sales?” “No thanks, I’m good,” said no ecommerce store owner ever. For an ecommerce store, continued growth is the name of the game. After all, once you stop growing, you’re dead. But often, companies will eventually reach a point where they plateau and just stop. Fortunately, we don’t have to rely … Continue reading “How to Increase Ecommerce Sales”

With the internet completely saturated with marketing messages, standing out from the crowd can be difficult for startups and entrepreneurs. This is why, in many cases, if you want to stand out you’ll need to pay to play. This means investing in advertising and promotional strategies that’ll help to give you an edge above the … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week – Advertising for Entrepreneurs”

Website design not only increase conversion rates, but also impacts Google ranking. Here are some great design tips to help optimize your website

How’s your website’s SEO? If you’re anything like most online websites today, it could probably be better.  For online businesses, it’s crucial that your website ranks high on searches from potential customers. There are plenty of ways that you can go about boosting your website’s domain authority, but one step that you won’t want to … Continue reading “How to Get Backlinks: 12 Strategies You Can Use”

With the internet changing all the time, new tools, methods, and techniques pop up almost every day that change the way shoppers engage with brands.  That is why this week, we’ve rounded up some articles focusing on techniques to generate and increase your sales. From cold DM-ing on Instagram to diversifying your sales channels, using … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week to Increase Your Sales”

The rapid uptake of online shopping over the past few years has meant that ecommerce is continually changing as well. As a result, keeping your ecommerce marketing strategy relevant has never been more important. But with new trends arriving on the scene daily, it can be difficult to keep up with it all. What happens … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week to Guide Your Ecommerce Strategy!”

New trends, techniques, and tools emerge all the time in marketing. However, staying up-to-date with what’s working (and what isn’t) can be a challenge that ecommerce stores face. This week’s round-up features articles that are focused on digital marketing trends to help guide your strategies as we near the middle of the year.  From producing … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week: Focused on Marketing Trends!”

Emotional persuasion: When used effectively, it can lead a customer to buy. When used ineffectively, it can turn customers off or get them to buy for the wrong reasons. Here are some ways to effectively use Emotional Persuasion in your business