In this episode, eCommerce expert Gary Nealon talks extensively about the strategies and tactics used to grow the RTA Cabinet Store into the $40M success that it is today.
You’ll Learn
- How Gary crashed and burned on the first business that he bought
- How he got started in eCommerce
- How he went about attracting traffic
- How content played a role in his traffic strategy
- How he got his company on one of HGTV’s shows
- How they determined what to write about (back then and now)
- How thinking about the way people worded their search phrases affected their SEO
- How they uncover what people are asking questions about these days
- How video plays a role in their content
- How they repurpose content from one form into many other forms
- How they incentivize their customers to provide them with before and after videos/photos
- How they create differing user experiences for their shoppers
- How they uncovered the differenced between their various avatars
- How they customized their site to meet the needs of each avatar
- How they make use of upsells and downsells in their marketing funnels to increase revenue
- How they determined which products to promote most at the top of the funnel
- His best advice for new eCommerce entrepreneurs
- How to really dive into your niche and understand how they speak
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