In 2021, retail ecommerce sales reached 4.0 trillion worldwide. Unceasingly, this figure is expected to grow by a whopping 50% over the next four years.
Naturally, with growth comes change, which is why this week we’re featuring articles that highlight ecommerce marketing trends to help guide your business and marketing strategies.
From selling on TikTok to email marketing trends, the latest ecommerce product releases, how digital marketing may change in the Metaverse, tips for launching NFTs, and much more.
Let’s get started and take a further look at the top-ten must-read ecommerce marketing tips focused on ecommerce trends this week.
“8 B2B Marketing Trends to Watch for in 2022” by Ivana Radevska
At the rapid pace ecommerce operates, the way online businesses are marketing their products and brands is changing all the time. Covering eight marketing trends to watch out for as the year rolls on was content writer at Shortlister, Ivana Radevska.
While these trends are focused on B2B, there’s a lot that B2C companies can use as well. Some of the trends Radevska covers in the article include businesses pushing for a stronger emphasis on brand personalization through leadership content, omnichannel marketing, and video marketing.
However, one of the more interesting trends that Radevska notes is the use of customer data to guide marketing strategies, which is becoming increasingly common by the day due to its effectiveness at generating conversions.
“How to Run a Successful Business: Ecommerce Trends of 2022” by Rohan Mathawan
One of the best ways to stay ahead of your competition is by keeping up with industry trends and then incorporating relevant ones into your own strategy. Covering some of the latest ecommerce trends to help you do just that this week was media sales and operations manager at Techstory, Rohan Mathawan.
The first ecommerce trend Mathawan covers is having multiple contact options for customers to reach a business, such as live-chat boxes and video/voice assistance, which he notes is becoming increasingly popular as consumers expect faster and more immediate responses from stores when shopping online. Some of the other trends he mentions include having varied payment options, and loyalty programs.
“As ecommerce continues to grow, ecommerce trends will evolve,” concludes content writer Mathawan. To ensure you’re across the current trends and tactics that many ecommerce businesses are engaging with right now, check out Mathawan’s article.
“153 Essential eCommerce Statistics, Facts and Trends 2022” by Georgi Todorov
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Research and insights are always incredibly useful when crafting any kind of strategy for your ecommerce business. Putting 153 various ecommerce trends, statistics, and facts from 2022 all into one article with a fantastic update this week was digital marketing expert and founder of Thrive my Way, Georgi Todorov.
Todorov’s article is broken down into several different sections to help break down the statistics and trends, including general ecommerce statistics, ecommerce market leader facts, and ecommerce trends and statistics by industry, making it easy to navigate and decipher.
No matter what your ecommerce store sells, or whether you’re just starting your business, this article is stacked with information to guide your strategies into the future. Be sure to check it out, and bookmark it too, because Todorov updates it often!
“Email marketing trends in 2022: examining design, privacy and process” by April Mullen
Although email marketing has been around for a while, it remains one of the most popular and effective marketing techniques that brands use to engage with their customers and target audience. Covering several current email marketing trends to help guide your campaigns this week was marketer and senior director of brand and content marketing at SparkPost, April Mullen.
Mullen details three distinct trends in the article, starting with design such as the rising use of emojis to engage audiences, gifs, and even dark mode which she notes many marketers are starting to experiment with. Some of the other trends covered include privacy, which has been a hot topic for marketers for quite some time, and personalizing content.
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Do you use email marketing? If so, Mullen’s article is full of tips and information to help guide your future campaigns.
“Ecommerce Product Releases: April 17, 2022” by Sig Ueland
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Ecommerce tools are becoming increasingly popular with online stores and are being used far and wide for a range of different reasons. However, as the internet changes, so do these tools. Covering some of the latest ecommerce tools to drop this week was journalist and longtime contributor to Practical Ecommerce, Sig Ueland.
Ueland mentions an extensive range of tools and product updates in his article that aid with things such as the selling of digital goods, social commerce, QR codes, and more.
However, one of the more interesting updates listed in the article includes Dropbox having launched an open beta of its shop tool, which lets creators sell and share digital content directly from the platform. With digital products becoming increasingly popular, you might want to check that out.
Every day, new tools and updates are rolled out online to help ecommerce stores reach greater audiences and increase their sales. Ueland’s article this week is a great snapshot of some of the more advanced tools available to help online stores.
“An Entrepreneur’s Guide to Finding New Business Opportunities in the Metaverse” by Christine Lagorio-Chafkin
One of the biggest buzzwords right now is the metaverse. While the concept is still somewhat vague, many entrepreneurs and experts are starting to give their opinions on how it may evolve as more companies begin to explore the space. Covering some of the possible future business opportunities that the metaverse may bring for ecommerce and entrepreneurs was senior writer at Inc. Magazine, Christine Lagorio-Chafkin.
According to journalist Lagorio-Chafkin, “It will be more than 10 years before any online metaverse-type experience reaches Reader Player One levels of immersion and interactivity.” However, that doesn’t mean that businesses can’t start exploring the subject. He then covers some of the areas that businesses and entrepreneurs could begin to take advantage of, including visualization tools, virtual worlds, and economic infrastructure.
“Launching NFTs: Inside the Bulls and Apes NFT Project” by Michael Stelzner
Another trend that brands, online businesses, and consumers are embracing is non-fungible tokens (NFTs). Giving an excellent guide on how your business can get on board with the ecommerce trend and launch an NFT collection was CEO and founder of Social Media Examiner, Michael Stelzner.
Stelzner’s in-depth guide is full of plenty of tips and tricks to help guide your brand’s NFT journey. Using the launch of the existing NFT collection Bulls and Apes Project as an example, he covers some of the dos and don’ts when it comes to launching a collection and advice on how to promote your collection and build an NFT community.
NFTs are being created, used, and sold in a multitude of ways today, but they are also constantly evolving as a concept. Whether you’re wanting to launch a full NFT collection or create one for the promotion of your ecommerce site, Stelzner’s guide offers some great advice. Be sure to take a look!
“TikTok For Business: 6 Ways You Can Use it to Boost Your Brand” by Neil Patel
Another hot ecommerce trend that many businesses are starting to implement into their overall sales and social media strategies is TikTok. Detailing further how to use the popular app to reach your ecommerce audience was digital marketing expert and co-founder of Neil Patel Digital, Neil Patel.
Patel believes that almost every business has something to gain from using TikTok. This is because it offers a wide range of benefits, such as brand awareness and high engagement rates. In fact, it’s the leading app right now for consumer spending. He then lists, in great detail, six ways to implement TikTok into your strategy, such as advertising on the platform, partnering with creators, and creating a TikTok shop.
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Is your ecommerce business using TikTok to sell on and reach your audience? If not, right now is a great time to think about doing so, particularly as the platform recently partnered with Shopify to allow businesses to sell directly on the app. Check out Patel’s article to find out more.
“Top 7 Ways to get ahead in m-commerce in 2022” by Jaeyoung Jun
Now that more than 77% of Americans own a smartphone, it’s not surprising that many of them use their mobile devices to shop online. Covering the subject of m-commerce further, including seven ways to get ahead in the overall ecommerce industry this year, is CEO at OMNIOUS.AI, Jaeyoung Jun.
According to award-winning AI retailer Jun, “mobile shopping trends have proved that m-commerce is the future of shopping due to its convenience and streamlined technological advances that make it easy and appealing for consumers.” He then offers several ways that ecommerce businesses can optimize mobile shopping experiences, such as personalization techniques, optimizing the customer journey, and refining smartphone shopping cart features.
Many consumers today make purchases directly from their phones, meaning ensuring your ecommerce site is optimized to allow for smartphone shopping is now a must. To find out more about how to improve your ecommerce business for mobile online shopping, Jun’s article is a fantastic place to start.
“Pandemic Drove Huge Digital Economy Boom — And It’s Not Done” by Daniel Newman
This week Adobe Digital Economy Index released a new and incredibly comprehensive report on the enormous digital transformation over the past few years, which is stacked with metrics and vital information on the current ecommerce market to help guide your strategies. CEO of Broadsuite Media Group Daniel Newman covered the report’s findings further.
“This data filled report provided a number of key metrics including a headline data point showing that U.S. online retail spend has generated over $1.7 trillion dollars in revenue over the last two years,” writes principal analyst of Futurum Research, Newman.
He then covers some of the other key findings from the report, such as the reinforced durability of online shopping, changes in the behavior of online shoppers, and shipping logistics continuing to be one of the biggest pains for ecommerce businesses.
According to Adobe’s report, ecommerce is here to stay and is only going to continue to grow. To find out more about these findings, be sure to check out Newman’s article which fantastically summarizes the report’s insights.
The Next Step: Social Media Refresh
There are many different ways to get in front of your audience today, which some experts covered this week. One of the most common and effective tools is social media. Chances are you’re already using social media to reach your audience. However, with so many updates happening all the time, a refresher never hurts.
Here’s how to get started.
Step One: Conduct a review of your current and potential audience, asking questions along the way such as what platforms and content are they engaging with the most, and how can my social media content help to create a more personalized shopping experience.
Step Two: Take a look at what your competitors are doing on social media, and in particular how they are promoting their products. For example, are they using influencers, what platforms do they push products the most on, and how responsive is their audience.
Step Three: Using all the information you’ve now gathered, make some changes to your current social media strategy and get busy creating new and more personalized content to best engage consumers.
Bonus Tip: Social media tools are a great way to help not only conduct social media reviews but also carry out tactics when you’ve refreshed your strategy. Some popular tools to consider are Hootsuite, Buffer, and BuzzSumo.
Looking to optimize your marketing strategy and maybe even take advantage of relevant current trends? If so, be sure to reach out today for your free 20-minute consultation so we can update your strategy to better reach your audience and generate sales.
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