Focus on the minimum need and leverage outsourcing
Start with your Minimally Viable Product. When bootstrapping, perfect can be the enemy of a startup company. Spend a lot of time focusing on what is the minimum you need to get your product or service out to the marketplace, tested, and of course, secure your first couple of customers. As revenue starts to come in, you can then invest that back into the business to add on features or upgrade your site. Outsource vs. Hire. Leverage outsourcing sites to get projects completed versus immediately hiring full-time people. While you will be paying a higher rate per hour, your total overhead will be far less in the long run. For us, we have more virtual assistants than we do full-time employees.