Marketing Experts Reveal Most Effective Source for Gathering Customer Intelligence
“It really depends if you’re talking about potential customers for a new product or for existing customers…”
For existing customers, the most effective strategy for gathering customer intelligence is to dump your customer list into Facebook and a create a look-a-like audience. Surveys are effective. If you want more info about a mailing list, you can use a service like Tower Data.
For a new product, the single best source is to look at competitor reviews (Amazon, Google Business, etc.) and look at your competitors’ Facebook pages to see what their follower list is like. From there, you can run ads against their follower list to capture their attention.
