Marketing Experts Reveal Most Effective Source for Gathering Customer Intelligence
“It really depends if you’re talking about potential customers for a new product or for existing customers…”
For existing customers, the most effective strategy for gathering customer intelligence is to dump your customer list into Facebook and a create a look-a-like audience. Surveys are effective. If you want more info about a mailing list, you can use a service like Tower Data.
For a new product, the single best source is to look at competitor reviews (Amazon, Google Business, etc.) and look at your competitors’ Facebook pages to see what their follower list is like. From there, you can run ads against their follower list to capture their attention.
Gary is the President of Nealon Solutions, offering strategic marketing consulting services designed to help scale eCommerce businesses. He built two multimillion-dollar businesses in two completely different niches, with RTA Cabinet Store reaching the Inc. 500/5000 list. He has helped over 150 e-commerce companies scale from 6-7 figures, to 8 figures using strategies and processes he has perfected over the years.
Gary is the co-founder of Pawzitivity Pets, which owns several pet supplement companies, as well as several blogs. He also owns Sidekick.co, a virtual assistant company. He recently co-founded Lakehousecapital.io, which helps connect companies that are looking to raise money, find institutions that are looking to invest in companies.
Gary is the author of Notes to A Young Entrepreneur, a book he wrote to help young kids learn about entrepreneurship. In addition to the content on this blog, Gary often writes for Forbes, Medium, and several other major media outlets.