How To Identify And Speak To Your Customer Personas
The better you know your audience, the more effectively you’ll be able to reach them. In my experience running an e-commerce store, I’ve found that the best way to market effectively is by first taking the time to identify my target audience and then looking to create campaigns that directly speak to them.
Gary is the President of Nealon Solutions, offering strategic marketing consulting services designed to help scale eCommerce businesses. He built two multimillion-dollar businesses in two completely different niches, with RTA Cabinet Store reaching the Inc. 500/5000 list. He has helped over 150 e-commerce companies scale from 6-7 figures, to 8 figures using strategies and processes he has perfected over the years.
Gary is the co-founder of Pawzitivity Pets, which owns several pet supplement companies, as well as several blogs. He also owns Sidekick.co, a virtual assistant company. He recently co-founded Lakehousecapital.io, which helps connect companies that are looking to raise money, find institutions that are looking to invest in companies.
Gary is the author of Notes to A Young Entrepreneur, a book he wrote to help young kids learn about entrepreneurship. In addition to the content on this blog, Gary often writes for Forbes, Medium, and several other major media outlets.