As both an ecommerce store owner and marketer, my best tip for dealing with cart abandonment is to send an abandoned cart email within 24 hours of their last visit to the site. In that email, make it super easy for them to get back to your website and their shopping cart with a one-click option to return to their cart and purchase the items they left behind. Simultaneously, you should be running retargeting ads for the products they didn’t purchase and your arguments against their objections for buying. After the initial abandoned cart email, you can follow it up with an email sequence that mirrors your targeting ads.
May 03, 2018
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