Gary Nealon's Blog

In-person shopping may be back, but the ecommerce industry is showing no signs of slowing down. The global ecommerce market is still growing at a rapid pace, raking in $4.89 trillion last year, and is projected to hit $5.42 trillion in 2022.  Ecommerce in 2022 isn’t the same as it was in 2018. In a … Continue reading “Ecommerce Trends for 2022”

A customer-first mindset is the best way to produce an effective marketing strategy. And the only way to put your customers first is to understand who your target audience is in the first place. If improving your audience research to execute winning content is something you could use some help with, look no further. This … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week – User-Generated Content, Local SEO, Audience Research, and More!”

or ecommerce stores, SaaS companies, or any web-based business, it’s safe to say that things are always changing. The last few years have been no exception. Take for instance, the explosion of social media and the rise of consumer empowerment. While it’s been good for advertising and getting the word out about products and services, … Continue reading “What’s Going to Change in Marketing in 2022”

Want to improve your ecommerce store’s conversion rate? Try writing better product descriptions.  The Good states that optimizing product descriptions is one of the “highest-return, lowest-investment improvements an ecommerce manager can make.” In fact, they also state that some 87 percent of consumers rate product descriptions as extremely or very important when deciding to buy. … Continue reading “Writing Good Product Descriptions (That Make Customers Want to Click and Buy)”

Looking for marketing strategies that you can employ right away? Or maybe you’re looking for tips to fine-tune your existing strategies so that you can draw in more, relevant traffic, find new leads, and close sales?  If so, then look no further.  This week, our top-ten round-up features tips on creating dynamic emails,  identifying your … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week – Big Data Metrics, SEO Podcasts, New Marketing Strategies, Instagram Tools, and More!”

Ten years ago, the emerging social media platform Instagram was celebrating reaching one million accounts. Fast forward to 2021, and Instagram now has more than one billion active users, all engaged in the creation and sharing of more than 80 million photo and video updates every day. What’s kept this social media giant on a … Continue reading “6 Steps to Getting Up and Running With Instagram Shop”

Unbelievably, it is almost February, and the year is definitely heating up in the marketing and ecommerce world. Once again, digital experts and leading industry professionals were here to help, sharing a wealth of information, advice, and strategies that you can use to stay competitive and capture the interest and attention of your audience. This … Continue reading “Top 10 Must-Read Ecommerce Marketing Tips of the Week – YouTube, SEO for Shopify, Email Marketing, and More!”

Market fluctuations, digital disruptions, and constantly changing trends are just a few of the challenges that ecommerce store owners have to face. Staying profitable (and cutting-edge, or at least relevant) can always be tough for any business, whether you’re just starting your entrepreneurial journey or have a company that’s been in business for years.  Companies … Continue reading “Diversifying Your Business to Stay Competitive”

You might already have a LinkedIn profile that you use to connect with other professionals, but do you have a LinkedIn page for your business? And if you do, is that page SEO-optimized so that it can be found? LinkedIn can be a great way to help your business gain visibility, but only if you’ve … Continue reading “8 Tips for Navigating LinkedIn SEO”

Skype, Spotify, Netflix –when you hear these names, what comes to mind? Usually, when we talk about a brand, the name and logo are what we visualize. But the logo isn’t everything. The most important part of a brand’s identity is the perception that a customer has of your company. This includes everything from your … Continue reading “The Key Components of Brand Identity”