Gary Nealon's Blog

Nespresso’s doing it. So is American Express, Swarovski, Nike, and Pepsi. Yep, I’m talking about influencer marketing—only one of the best, most popular ways to get the word out about your products or services. There are a number of reasons many companies today, both large and small, are jumping on board the influencer bandwagon. For … Continue reading “Are Influencers Right for Your Business?”

Every once in a while a platform comes along that you know is going to change your life. That was what happened when I first encountered Zapier. Sure, it might not have been love at first sight—Zapier? What the heck is it, even?—but once you get to know it, it’s great!  In fact, hearing about … Continue reading “Top Zapier Zaps: How They Can Help YOUR Business”

By Jeanne Croteau The most successful Amazon sellers are proactive and engaged in multiple aspects of their business. Being aware of the inner workings and involved in decision-making allows them to keep their finger firmly on the pulse of the marketplace. If you’re one of those successful sellers, you also know that this level of … Continue reading “eComEngine – Top 6 Tasks Every Amazon Seller Should Consider Automating”

Things change as time marches on. Think about how much has changed in the last ten years alone! Social media’s taken over, smartphones have become something of a necessity, and we’re all obsessed with technology –or at least, reliant on it in varying degrees. Our business world is living and vibrant, organic. Alongside the rapid … Continue reading “Carrier Pigeon – Content Marketing Trends That You Should Know About”

Boring, mediocre content isn’t too difficult to create. Exceptional content, on the other hand –the kind that results in views, clicks, and even conversions –that type of content, is a lot harder to come by. But for many business owners, creating excellent content really isn’t something that they prioritize. After all, as long as there’s … Continue reading “How to Optimize Your Content Creation Process: Tips, Tricks, and Tools”

Could your business benefit from a referral program? Absolutely! Unless you’ve already got more customers than you can handle, then there’s no doubt that your business could stand to benefit greatly from a rewards-for-sharing program. Promotional software is a quick and easy way to drive up your sales, and with the myriad of referral programs … Continue reading “The Best Software for Giving Rewards for Sharing”

Anyone who has an e-commerce website knows: conversion rates are key. It doesn’t matter how many visitors you have, if you don’t have conversions then your business will not succeed. Increasing your conversion rates is vital, so how then, do you go about it? Fortunately, there are many things that you can do to boost … Continue reading “Sidekicks – Increase Your Website’s Conversion Rates (NOW!)”

Understanding how to connect to your target audience is the first step in content marketing success. After all, how are you going to know what to write if you don’t know who you’re writing for? Don’t waste your time –or money on creating content that’s not effective. Instead, you’ll want to ensure that your topics … Continue reading “Carrier Pigeon – Getting Content Ideas from Your Target Audience”

Good content always starts with the audience in mind. You could be producing the best, most succinct and exciting content in the world, but without a clear idea on who you’re speaking to, it’s largely going to be a waste of time and money. Why? Because your content’s going to fall flat if you’re not … Continue reading “Top Sources for Creating New Content”

You’ve got an amazing new product or service (or maybe your company’s just all-around amazing!) Either way, you want to get the word out. There’s just one problem: nobody’s listening. For the most part, you’re talking into space. You’ve got your blog posts or social media content –but it’s mostly just you, talking about yourself. … Continue reading “How to Successfully Get Media Coverage for Your Company”