Gary Nealon's Blog

    One of the keys to ecommerce success is to start with the basics: and that includes your website.    It’s where you display your products, highlight their features, and show people what sets you apart from the competition. However, if your site isn’t easy to use and lacks the essential features that are … Continue reading “Features Every E-commerce Website Must Have”

You followed the rules. You created a magnificent content marketing campaign, or so you thought. So what happened? Where did it all go wrong? Perhaps you overlooked the value of videos. Maybe you didn’t get your messaging right. Or like so many others, you neglected to pinpoint your target audience. If this sounds all-too-familiar to … Continue reading “10 Things Wrong With Your Content Marketing Strategy”

    If you’ve seen any of the latest iPhone ads, one thing’s for sure: Apple is dead serious about user privacy.    Apple’s iOS continues to evolve with each new update, and just last June, the announcement of iOS15 brings with it another set of user-centric privacy updates.    Apple’s current iOS14.5 already makes … Continue reading “The Shifting iOS Landscape: What It Means for Ecommerce”

    Video marketing is popular for a reason: because it works.    Video is a quick and easy way to get your message across to your audience. For e-commerce stores especially, video content matters. Video content gives your audience a careful look at your service or product in the most engaging way possible. Video … Continue reading “What Video Can Do for Your Marketing Strategy”

If you’re looking to reach your target audience, then Facebook is one digital platform that you’ll want to invest in.    Facebook is THE most powerful marketplace on the planet and the power of this one platform sets the market for every social network, offering to integrate and increase your brand recognition, define and improve … Continue reading “The Best Facebook Ad Campaigns for Ecommerce Stores”

  Blogging can be one of the best, most effective ways to boost your online presence and stand out from the crowd.    A blog, in many ways, is the cornerstone of a solid online presence. It can help to draw interested prospects in, and can lead people through to the point of conversion. It … Continue reading “Blogging for Business: 10 Stats That Prove Blogging Works”

As a business owner, you’re constantly on the lookout for opportunities to help your business grow. And one exciting marketing opportunity that could help to generate awareness, boost your publicity, and attract a loyal following, is none other than podcasting. Podcasting has grown tremendously over the last few years, and today, it’s a great way … Continue reading “5 Reasons Why Your Business Needs a Podcast”

You had an engaging script, your delivery was on point, and you spent hours editing your video. You’ve uploaded it to YouTube, but as the time ticks by, the video only manages to log a few views. It just can’t seem to get any traction – what happened? Search Engine Optimization, or SEO, might have … Continue reading “8 Tips for Optimizing YouTube SEO”

Want to improve your ecommerce store’s conversion rate? Try writing better product descriptions.  The Good says that optimizing product descriptions is one of the “highest-return, lowest-investment improvements an ecommerce manager can make.” That’s a good way to put it. Product descriptions are vital for any online store, and will make or break whether someone goes … Continue reading “Writing Good Product Descriptions (That Make Customers Want to Click and Buy)”

Facebook Advertising is one of the best tools for identifying and reaching new customers. It allows you to micro-target audiences and offers one of the highest retail returns on ad spend for e-commerce businesses. It also offers multiple ad types and formats to suit your specific business goals, and is highly customizable no matter what … Continue reading “Using Facebook Lookalike Audiences to Scale Your E-Commerce Business”