How to Implement Your First Email Campaign Efficiently

As an entrepreneur, you have spent countless hours developing strategies to promote your product or brand. Now is the time to implement an email marketing strategy to reach out to potential customers and keep in contact with previous customers.   Your audience is bombarded on a daily basis with offers and promotions from your competitors … Continue reading “How to Implement Your First Email Campaign Efficiently”

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MOI- Metrics of Instagram: How To Optimize Your Instagram Presence Using Analytics

When something is successful and gets results, it attracts a large audience. Instagram’s audience continues to grow. According to the Instagram Business Blog, they are currently just over 600 million Instagrammers (users) and 300 million of those users are daily users.   Your objective on Instagram is to get as many followers as you can … Continue reading “MOI- Metrics of Instagram: How To Optimize Your Instagram Presence Using Analytics”

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If Content is King Then, Diversification of Content Builds the Kingdom

(The Caveat of Content)   The phrase “Content is King” has permeated throughout the marketing industry the last couple of years. I agree with this statement but I would add that content is only king if it is read. And to expound even further, once they have read the content, they are inclined to take … Continue reading “If Content is King Then, Diversification of Content Builds the Kingdom”

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A Game Changing Policy? Amazon Announces it will Ban Incentivized Reviews!

If you are an Amazon seller, you are most likely taken aback by Amazon’s announcement to ban incentivized reviews, except through their review service called Amazon Vine.   Could this be a game changer?  Only time will tell. The conclusion will be based on how the sellers and review service companies react. Much of the … Continue reading “A Game Changing Policy? Amazon Announces it will Ban Incentivized Reviews!”

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Five Steps to Overcoming the Inevitable Challenges Faced By Entrepreneurs (Steps 3 thru 5)

“Through the pursuit of greatness I have learned that my mind can be my greatest friend or may be my greatest adversary, but the mind of a trusted friend has always been the great negotiator of the two” -Unknown   I hope you got some great value out of steps one and two. I am … Continue reading “Five Steps to Overcoming the Inevitable Challenges Faced By Entrepreneurs (Steps 3 thru 5)”

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Five Steps to Overcoming The Inevitable Challenges Faced by Entrepreneurs…(steps 1 and 2)

“Out of adversity comes opportunity” – Benjamin Franklin   I always knew that I wanted to be an entrepreneur. With a huge dream and a huge vision, you don’t initially think about the inevitable challenges that could come up. For me, it didn’t take long to realize that in a business things can go south … Continue reading “Five Steps to Overcoming The Inevitable Challenges Faced by Entrepreneurs…(steps 1 and 2)”

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Did You Get My Email? The Components of a Successful Email Deliverability Strategy

Have you gotten an email today? Of course you have, probably several. If you haven’t, let me know, and I’ll send you one!   If you’ve heard recently that email is dead, know this, email didn’t die. It’s alive and well. Go to the inbox of the primary email address you’ve had for at least … Continue reading “Did You Get My Email? The Components of a Successful Email Deliverability Strategy”

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